What is Smartly?
Founded in 2013 by Kristo Ovaska and Tuomo Riekki, Smartly provides a sophisticated suite of tools designed to automate, scale, and optimize digital advertising campaigns across multiple platforms. The company serves as a critical partner for brands seeking to streamline their media buying processes, leveraging data-driven insights to enhance campaign performance. By integrating creative production with media execution, Smartly addresses the core challenges of modern digital marketing, positioning itself as an essential utility for enterprise-level organizations navigating complex advertising environments.
How much funding has Smartly raised?
Smartly has raised a total of $246.3M across 4 funding rounds:
Series A
$2.8M
Unspecified
$500K
Private Equity
$20M
Private Equity
$223M
Series A (2015): $2.8M with participation from Lifeline Ventures
Unspecified (2017): $500K, investors not publicly disclosed
Private Equity (2017): $20M supported by Highland Europe
Private Equity (2019): $223M featuring Providence Equity Partners
Key Investors in Smartly
Providence Equity Partners
Providence Equity is a private equity investment firm specializing in a sector-focused approach, primarily targeting media, communications, and information industries.
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on building collaborative and successful relationships with product-led software and consumer companies.
Lifeline Ventures
Lifeline Ventures is a sector-agnostic early-stage investor focused on pre-seed and seed funding, aiming to support resilient founders from the inception of their entrepreneurial journey.
What's next for Smartly?
With the recent influx of capital, Smartly is well-positioned to accelerate its product roadmap and expand its footprint in key international markets. The strategic focus will likely center on deepening its cross-platform automation capabilities and enhancing its predictive analytics engine to provide even greater ROI for its enterprise clientele. As the digital advertising sector continues to consolidate, Smartly's ability to leverage its substantial financial resources will be pivotal in maintaining its market leadership and driving long-term value for its stakeholders. The company is expected to prioritize talent acquisition and technological integration to sustain its growth momentum.
See full Smartly company page
