What is Smartly?
Founded in 2013 by Kristo Ovaska and Tuomo Riekki, Smartly.io was established with the vision to empower brands in launching and optimizing their advertising efforts, particularly across platforms like Facebook. The company's core product strategy revolves around scaling, automating, and optimizing digital advertising, extending its reach beyond initial social media platforms to encompass a broader spectrum of digital channels. Smartly.io positions itself as a critical tool for businesses seeking to enhance the efficiency and effectiveness of their online advertising spend through advanced technology and data-driven insights.
How much funding has Smartly raised?
Smartly has raised a total of $246.3M across 4 funding rounds:
Series A
$2.8M
Unspecified
$500K
Private Equity
$20M
Private Equity
$223M
Series A (2015): $2.8M with participation from Lifeline Ventures
Unspecified (2017): $500K, investors not publicly disclosed
Private Equity (2017): $20M supported by Highland Europe
Private Equity (2019): $223M featuring Providence Equity Partners
Key Investors in Smartly
Providence Equity Partners
Providence Equity Partners is a private equity firm with a sector-focused investment strategy, known for backing companies poised for significant growth and market impact.
Highland Europe
Highland Europe is a growth capital investor that partners with product-led companies in the software and consumer sectors, focusing on European and Israeli markets.
Lifeline Ventures
Lifeline Ventures is an early-stage investor that supports resilient founders from the inception of their entrepreneurial journey, aiming to build industry leaders.
What's next for Smartly?
With the substantial enterprise-level funding and a recent strategic investment, Smartly is poised for accelerated expansion and innovation. The company is likely to leverage this capital to enhance its platform's automation and optimization features, potentially expanding into new advertising channels and markets. Further development of its AI-driven capabilities for campaign management and performance analysis can be anticipated. This strategic financing round suggests a focus on solidifying its market leadership and driving further technological advancements in the ad-tech sector.
See full Smartly company page
