What is Smartfrog?
Smartfrog, also known as Smartfrog Canary Holding Inc., is at the forefront of the Internet of Things (IoT) sector, specializing in consumer-focused Software as a Service (SaaS) solutions. The company's core offerings revolve around home security and smart home integration, including an accessible DIY security subscription service and expanding product lines such as smart locks and in-home delivery systems. Operating in over 180 countries, Smartfrog's mission is to democratize advanced technology, ensuring it is safe, practical, and available to a global user base. Headquartered in New York City, the company is strategically positioned to enhance home convenience and security.
How much funding has Smartfrog raised?
Smartfrog has raised a total of $20M across 2 funding rounds:
Private Equity
$5M
Private Equity
$15M
Private Equity (2016): $5M with participation from e.ventures and Target Global
Private Equity (2016): $15M led by Target Global and e.ventures
Key Investors in Smartfrog
e.ventures
e.ventures is a venture capital firm specializing in early-stage technology investments, with a strong track record in web and mobile application solutions. They focus on supporting innovative companies that are developing cutting-edge digital products and services.
Target Global
Target Global is a leading pan-European technology investment firm that backs companies across all stages of growth, from pre-seed to pre-IPO. They have a notable portfolio of successful tech companies and a team with extensive operational and investment experience.
What's next for Smartfrog?
With the recent major strategic investment and a robust history of enterprise-level funding, Smartfrog is poised for accelerated growth and market expansion. The substantial capital secured will likely fuel further research and development into cutting-edge IoT applications, enhance its existing product portfolio, and broaden its global reach. This strategic backing suggests a focus on scaling operations, potentially through acquisitions or deeper market penetration in key regions. Smartfrog's trajectory indicates a strong commitment to solidifying its position as a leader in the smart home and security technology landscape, leveraging its extensive international presence and innovative SaaS model.
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