What is Smartasset Advisors?
Founded in 2010, Smartasset Advisors provides a comprehensive suite of personalized financial tools designed to simplify complex decision-making processes. The platform specializes in critical areas such as homebuying, retirement planning, and tax optimization, effectively bridging the gap between raw financial data and actionable consumer insights. By leveraging sophisticated algorithms and user-centric design, the company empowers individuals to make informed choices, thereby establishing itself as a cornerstone of the modern fintech landscape. Its market position is defined by a commitment to transparency and accessibility, which has allowed it to scale effectively within the competitive personal finance vertical.
How much funding has Smartasset Advisors raised?
Smartasset Advisors has raised a total of $158.3M across 6 funding rounds:
Debt
$690K
Private Equity
$2.4M
Series A
$5.2M
Series B
$12M
Series C
$28M
Series D
$110M
Debt (2012): $690K, investors not publicly disclosed
Private Equity (2012): $2.4M, investors not publicly disclosed
Series A (2014): $5.2M supported by SV Angel and Javelin Venture Partners
Series B (2016): $12M featuring Transamerica Ventures, IA Capital Group, Contour Ventures, Fitz Gate Ventures, Javelin Venture Partners, TTV Capital, and New York Life
Series C (2018): $28M backed by Contour Venture Partners, Fabrice Grinda, Javelin Venture Partners, Citi Ventures, IA Capital, Focus Financial Partners, and TTV Capital
Series D (2021): $110M with participation from Javelin Venture Partners, Contour Venture Partners, and TTV Capital
Key Investors in Smartasset Advisors
Javelin Venture Partners
Javelin Venture Partners backs founders building new products and platforms in technology, commerce and services. The firm provides committed capital, practical guidance and a close partnership mindset, helping early teams sharpen strategy, grow with discipline and turn ambitious ideas into lasting companies.
Contour Venture Partners
Contour Venture Partners is a seed stage venture capital firm based in New York City, founded in 2005. The firm focuses on investing in innovative software solutions within the enterprise SaaS, vertical B2B SaaS, and financial services sectors.
TTV Capital
TTV Capital invests in fintech businesses that serve the widely varying needs of the financial services sector and the consumers of financial products, leveraging over 100 years of combined industry expertise.
What's next for Smartasset Advisors?
With the successful closure of its latest funding round, Smartasset Advisors is well-positioned to accelerate its strategic roadmap. The company is expected to focus on deepening its enterprise-level integrations and expanding its suite of automated advisory services. By utilizing this recent capital, the firm aims to enhance its technological infrastructure, ensuring that its platform remains at the forefront of the fintech industry. Future growth will likely involve scaling its user acquisition efforts and potentially exploring new segments within the financial services sector, leveraging its established reputation for reliability and innovation to maintain its competitive edge in an increasingly digital-first economy.
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