What is Smartasset Advisors?
Founded in 2010, SmartAsset Advisors provides free and personalized tools designed to empower consumers in making informed personal finance decisions. The platform covers critical areas such as homebuying, retirement planning, tax optimization, and more, offering data-driven insights and calculators. By leveraging technology, SmartAsset aims to demystify complex financial topics, making them accessible and actionable for a broad audience. Its comprehensive approach positions it as a key player in the fintech landscape, facilitating financial literacy and planning.
How much funding has Smartasset Advisors raised?
Smartasset Advisors has raised a total of $158.3M across 6 funding rounds:
Debt
$690K
Private Equity
$2.4M
Series A
$5.2M
Series B
$12M
Series C
$28M
Series D
$110M
Debt (2012): $690K, investors not publicly disclosed
Private Equity (2012): $2.4M, investors not publicly disclosed
Series A (2014): $5.2M supported by SV Angel and Javelin Venture Partners
Series B (2016): $12M featuring Transamerica Ventures, IA Capital Group, Fitz Gate Ventures, Contour Ventures, Javelin Venture Partners, TTV Capital, and New York Life
Series C (2018): $28M backed by IA Capital, Contour Venture Partners, Focus Financial Partners, Citi Ventures, Javelin Venture Partners, Fabrice Grinda, and TTV Capital
Series D (2021): $110M with participation from Javelin Venture Partners, Contour Venture Partners, and TTV Capital
Key Investors in Smartasset Advisors
Javelin Venture Partners
Javelin Venture Partners backs founders building new products and platforms in technology, commerce, and services, providing committed capital and practical guidance to help early teams sharpen strategy and grow with discipline.
Contour Venture Partners
Contour Venture Partners is a seed-stage venture capital firm focusing on innovative software solutions within enterprise SaaS, vertical B2B SaaS, and financial services, partnering with entrepreneurs to build transformative businesses.
TTV Capital
TTV Capital invests in fintech businesses serving the financial services sector and consumers, leveraging extensive industry operating expertise to help businesses grow and succeed.
What's next for Smartasset Advisors?
The recent major strategic investment signals a new phase of growth for SmartAsset Advisors, likely enabling further development of its innovative financial tools and expansion into new markets. This capital infusion is expected to bolster its competitive edge in the personal finance technology space, potentially leading to enhanced user experiences, broader product offerings, and strategic partnerships. The company's trajectory suggests a continued focus on empowering individuals with accessible financial guidance, solidifying its role as a trusted resource in the digital finance ecosystem.
See full Smartasset Advisors company page
