What is Smartasset Advisors?
Founded in 2010, SmartAsset Advisors LLC provides free and personalized tools designed to empower consumers in making informed personal finance decisions. The company's platform covers critical areas such as homebuying, retirement planning, and tax optimization, positioning it as a key player in the digital personal finance advisory space. Its comprehensive suite of tools aims to demystify complex financial topics, making them accessible to a broad audience.
How much funding has Smartasset Advisors raised?
Smartasset Advisors has raised a total of $158.3M across 6 funding rounds:
Debt
$690K
Private Equity
$2.4M
Series A
$5.2M
Series B
$12M
Series C
$28M
Series D
$110M
Debt (2012): $690K, investors not publicly disclosed
Private Equity (2012): $2.4M, investors not publicly disclosed
Series A (2014): $5.2M supported by Javelin Venture Partners and SV Angel
Series B (2016): $12M featuring Transamerica Ventures, Contour Ventures, Fitz Gate Ventures, Javelin Venture Partners, IA Capital Group, TTV Capital, and New York Life
Series C (2018): $28M backed by Citi Ventures, IA Capital, Focus Financial Partners, TTV Capital, Contour Venture Partners, Javelin Venture Partners, and Fabrice Grinda
Series D (2021): $110M with participation from Javelin Venture Partners, Contour Venture Partners, and TTV Capital
Key Investors in Smartasset Advisors
Javelin Venture Partners
Javelin Venture Partners is a venture capital firm that backs founders building new products and platforms in technology, commerce, and services, providing capital and guidance to help early-stage teams grow.
Contour Venture Partners
Contour Venture Partners is a seed-stage venture capital firm focusing on innovative software solutions in enterprise SaaS, vertical B2B SaaS, and financial services, acting as business partners to entrepreneurs.
TTV Capital
TTV Capital invests in fintech businesses serving the financial services sector and consumers, leveraging extensive industry expertise to help businesses grow and succeed.
What's next for Smartasset Advisors?
The substantial enterprise-level capital infusion suggests SmartAsset Advisors LLC is poised for aggressive scaling and market penetration. This strategic investment will likely fuel product development, enhance user acquisition efforts, and potentially explore new verticals within the personal finance ecosystem. The company's focus on data-driven insights and user empowerment positions it for continued growth and leadership in the fintech industry.
See full Smartasset Advisors company page
