What is Smartasset Advisors?
Founded in 2010, Smartasset Advisors operates as a sophisticated fintech platform designed to democratize access to complex financial planning. By providing personalized, data-driven tools, the company assists users in navigating critical life decisions, including homebuying, retirement planning, and tax optimization. The firm occupies a unique niche at the intersection of consumer finance and enterprise-grade software, effectively bridging the gap between automated advisory services and actionable financial literacy. Its market position is bolstered by a comprehensive suite of proprietary algorithms that simplify intricate financial variables into intuitive user experiences.
How much funding has Smartasset Advisors raised?
Smartasset Advisors has raised a total of $158.3M across 6 funding rounds:
Debt
$690K
Private Equity
$2.4M
Series A
$5.2M
Series B
$12M
Series C
$28M
Series D
$110M
Debt (2012): $690K, investors not publicly disclosed
Private Equity (2012): $2.4M, investors not publicly disclosed
Series A (2014): $5.2M supported by Javelin Venture Partners and SV Angel
Series B (2016): $12M featuring IA Capital Group, Transamerica Ventures, Javelin Venture Partners, New York Life, Contour Ventures, Fitz Gate Ventures, and TTV Capital
Series C (2018): $28M backed by TTV Capital, Javelin Venture Partners, IA Capital, Fabrice Grinda, Citi Ventures, Focus Financial Partners, and Contour Venture Partners
Series D (2021): $110M with participation from TTV Capital, Javelin Venture Partners, and Contour Venture Partners
Key Investors in Smartasset Advisors
TTV Capital
TTV Capital invests in fintech businesses that serve the widely varying needs of the financial services sector and the consumers of financial products, leveraging over 100 years of collective venture capital and industry operating expertise.
Javelin Venture Partners
Javelin Venture Partners backs founders building new products and platforms in technology, commerce, and services, providing committed capital and practical guidance to help early teams sharpen strategy.
Contour Venture Partners
Contour Venture Partners is a seed-stage firm focused on investing in innovative software solutions within the enterprise SaaS and financial services sectors, acting as a strategic partner throughout the growth journey.
What's next for Smartasset Advisors?
With the recent infusion of capital, Smartasset Advisors is well-positioned to accelerate its product development roadmap and deepen its penetration into the broader financial services market. The strategic focus will likely shift toward enhancing the scalability of its enterprise SaaS offerings and refining its B2B integration capabilities. By leveraging the expertise of its long-term partners, the company is poised to solidify its role as a foundational layer in the modern digital wealth management stack, potentially exploring new verticals in automated financial health and personalized investment advisory.
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