What is Smarking?
Headquartered in San Francisco, Smarking operates at the intersection of data science and urban mobility. The company provides a comprehensive suite of business intelligence and yield management software designed specifically for commercial real estate owners, parking operators, and municipal entities. By synthesizing complex datasets, Smarking enables its clients to maximize parking asset returns, enhance tenant satisfaction, and achieve significant cost savings. The platform currently empowers over 2,000 parking locations, positioning the company as a foundational technology provider in the smart city movement. With a team comprised of MIT data scientists and mobility experts, Smarking transforms static parking assets into dynamic, high-performing revenue streams through actionable insights and automated management tools.
How much funding has Smarking raised?
Smarking has raised a total of $3.4M across 3 funding rounds:
Angel/Seed
$3M
Debt
$150K
Debt
$214K
Angel/Seed (2015): $3M with participation from DN Capital, Procyon Ventures, Fairstead Capital, Pre-Angel, Khosla Ventures, FinSight Ventures, and Slow Ventures
Debt (2020): $150K led by PPP
Debt (2021): $214K supported by PPP
Key Investors in Smarking
DN Capital
DN Capital is a global early-stage venture capital firm founded in 2000, focusing on Seed, Series A, and select Series B opportunities across Software, AI, Fintech, and Consumer Internet sectors.
Procyon Ventures
Procyon Ventures invests in data-driven enterprise-facing software, leveraging deep technical experience to help startups accelerate their technologies into successful, scalable companies.
Khosla Ventures
Khosla Ventures provides venture assistance and strategic advice to entrepreneurs working on breakthrough technologies, with a broad focus on enterprise, AI, and fintech sectors.
What's next for Smarking?
With the recent strategic investment, Smarking is well-positioned to accelerate its product roadmap and expand its footprint in the North American market. The company is expected to focus on deepening its integration with existing enterprise-level parking systems while potentially exploring new frontiers in AI-driven predictive analytics. As the commercial real estate sector continues to prioritize digital transformation, Smarking's focus on yield management and operational transparency will likely remain a key driver of its long-term growth strategy. The firm is poised to further solidify its market dominance by scaling its software capabilities to meet the evolving needs of urban infrastructure managers and large-scale property portfolios.
See full Smarking company page
