What is Smalls?
Smalls is a direct-to-consumer company specializing in homemade food for cats. It distinguishes itself by preparing meals using 100% human-grade ingredients, deliberately omitting fillers and preservatives common in traditional pet food. The company offers a customized meal planning service, tailoring food formulations to individual cats based on their age, weight, and body type. These freshly prepared meals are then delivered directly to consumers' doors, addressing a growing demand for high-quality, convenient pet nutrition solutions.
How much funding has Smalls raised?
Smalls has raised a total of $28M across 2 funding rounds:
Series A
$9M
Unspecified
$19M
Series A (2020): $9M with participation from Left Lane Capital
Unspecified (2023): $19M led by Left Lane Capital, Companion Fund, 301 INC, and Valor Capital Management
Key Investors in Smalls
Left Lane Capital
Left Lane Capital is a New York-based venture capital and growth equity firm that invests in high-growth consumer internet and technology companies. They focus on Series A, B, and C stage companies, aiming to partner with entrepreneurs building category-defining businesses.
Companion Fund
Companion Fund is an investment entity that participates in funding rounds for companies within the pet industry, likely focusing on innovative solutions that enhance animal well-being and owner convenience.
301 INC
301 INC is a venture capital arm that invests in emerging food and beverage brands, providing strategic backing and operational support to help companies scale and achieve market leadership.
What's next for Smalls?
With the recent infusion of major strategic investment, Smalls is poised for accelerated growth and market penetration. The company's focus on premium, human-grade ingredients and personalized meal plans aligns with evolving consumer preferences for healthier, more transparent pet food options. Future strategic initiatives will likely involve expanding production capabilities, enhancing direct-to-consumer logistics, and potentially broadening its product line to cater to a wider range of pet needs. Continued investment in technology for personalized nutrition and customer engagement will be crucial for maintaining its competitive edge in the burgeoning pet wellness market.
See full Smalls company page
