What is Smalls?
Smalls distinguishes itself in the pet food industry by offering homemade meals for cats, prepared with 100% human-grade ingredients. The company actively steers clear of fillers and preservatives common in traditional pet food, focusing instead on fresh, customized meal plans tailored to individual cats based on their age, weight, and body type. These freshly prepared meals are then delivered directly to consumers' doors, positioning Smalls as a direct-to-consumer brand in the rapidly expanding premium pet care sector. The company's commitment to quality ingredients and personalized nutrition addresses a growing consumer demand for healthier, more transparent options for their pets.
How much funding has Smalls raised?
Smalls has raised a total of $28M across 2 funding rounds:
Series A
$9M
Unspecified
$19M
Series A (2020): $9M with participation from Left Lane Capital
Unspecified (2023): $19M led by Left Lane Capital, 301 INC, Companion Fund, and Valor Capital Management
Key Investors in Smalls
Left Lane Capital
Left Lane Capital is a New York-based venture capital and growth equity firm, investing in high-growth consumer internet and technology companies that build lasting relationships with customers. Investing in Series A, B and C stage companies, the firm aims to partner with extraordinary entrepreneurs creating category-defining businesses that are fundamental to the human condition and spirit.
301 INC
Undisclosed investor participating in the funding round.
Companion Fund
Undisclosed investor participating in the funding round.
What's next for Smalls?
The recent major strategic investment in Smalls signals a pivotal phase for the company, likely aimed at scaling operations, expanding its product line, and enhancing its direct-to-consumer delivery infrastructure. With substantial backing, Smalls is poised to further solidify its market position against both traditional pet food manufacturers and emerging competitors in the premium and specialized pet nutrition segments. Future growth may involve exploring new product categories, expanding geographic reach, and leveraging data analytics to further refine its personalized meal planning services. This capital infusion is expected to fuel innovation and market penetration, reinforcing Smalls' commitment to providing high-quality, human-grade nutrition for feline companions.
See full Smalls company page
