What is Small Giants?
Founded in 2019 and headquartered in London, Small Giants is a pioneering snack manufacturer dedicated to the production of bite-sized savoury crackers formulated with cricket flour. The company operates at the intersection of food science and environmental sustainability, aiming to address the global protein deficit by promoting insects as a viable, nutrient-dense, and eco-friendly alternative to conventional livestock. Through its innovative product design, the firm seeks to dismantle consumer barriers regarding entomophagy, positioning itself as a leader in the sustainable food sector.
The company's market position is defined by its commitment to high-protein, low-impact snacking. By utilizing cricket flour, Small Giants offers a product that is not only rich in essential amino acids but also requires significantly fewer resources—such as water and land—compared to traditional protein sources. This unique value proposition has allowed the brand to carve out a niche in the health-conscious and environmentally aware consumer segments.
How much funding has Small Giants raised?
Small Giants has raised a total of $556K across 1 funding round:
Unspecified
$556K
Unspecified (2021): $556K, investors not publicly disclosed
Key Investors in Small Giants
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Small Giants?
With the recent influx of capital, Small Giants is expected to focus on scaling its manufacturing capabilities and expanding its distribution footprint across the United Kingdom and potentially into broader European markets. The company will likely prioritize operational efficiency and brand awareness campaigns to drive mass-market adoption of its cricket-based snacks. Furthermore, the firm may explore R&D initiatives to diversify its product portfolio, potentially introducing new flavor profiles or snack formats that maintain its core commitment to sustainability.
As the company transitions from its early-stage development into a more mature growth phase, the focus will shift toward achieving economies of scale. Investors will be monitoring the company's ability to maintain its premium quality while optimizing production costs, a key factor in ensuring long-term viability in the competitive snack industry. The strategic deployment of these funds will be instrumental in establishing Small Giants as a household name in the alternative protein space.
