What is Smaato?
Smaato operates a sophisticated real-time advertising platform designed to serve mobile publishers and app developers. The company's technology facilitates the efficient delivery of advertisements, connecting advertisers with a global audience through its extensive network. With a presence both nationally and internationally, Smaato has positioned itself as a key enabler of mobile monetization strategies for a diverse range of clients in the app economy.
How much funding has Smaato raised?
Smaato has raised a total of $43.5M across 6 funding rounds:
Series A
$3.6M
Series B
$4.5M
Series C
$7M
Series D
$3M
Series E
$25M
Debt
$350K
Series A (2008): $3.6M with participation from Aeris Capital
Series B (2009): $4.5M led by Aeris Capital
Series C (2011): $7M supported by Aeris Capital and EDB Investments
Series D (2011): $3M featuring EDBI and Aeris Capital
Series E (2014): $25M backed by Singapore Press Holdings Ltd., EDBI, and Aeris Capital
Debt (2020): $350K with participation from PPP
Key Investors in Smaato
Aeris Capital
Aeris Capital AG is an investment banking firm based in Zurich, Switzerland, known for its involvement in various funding rounds.
Singapore Press Holdings Ltd.
Singapore Press Holdings (SHP) is a major media organization headquartered in Singapore, with a history of investing in diverse companies.
EDBI
EDBI is a global investor based in Singapore, focusing on high-growth technology sectors and aiming to empower businesses through strategic capital.
What's next for Smaato?
The recent strategic investment signals a new phase of expansion and development for Smaato. This capital will likely be directed towards enhancing its platform capabilities, expanding its market reach, and potentially exploring new technological frontiers in ad tech. Given the enterprise-level nature of its funding, Smaato is poised to further solidify its market leadership and drive innovation in the mobile advertising ecosystem, aiming for sustained growth and increased market share.
See full Smaato company page
