What is Smaato?
Smaato operates as a sophisticated real-time advertising platform, providing essential infrastructure for mobile publishers and app developers to monetize their digital inventory. By facilitating a programmatic exchange that connects supply-side assets with global demand, the company serves as a vital intermediary in the mobile ad-tech value chain. Its market position is defined by its ability to deliver high-performance, data-driven advertising solutions that optimize yield for publishers while ensuring brand safety and transparency for advertisers. With a footprint spanning both national and international markets, Smaato leverages its proprietary technology to streamline the complexities of mobile ad delivery, positioning itself as a cornerstone of the modern digital marketing stack.
How much funding has Smaato raised?
Smaato has raised a total of $43.5M across 6 funding rounds:
Series A
$3.6M
Series B
$4.5M
Series C
$7M
Series D
$3M
Series E
$25M
Debt
$350K
Series A (2008): $3.6M with participation from Aeris Capital
Series B (2009): $4.5M led by Aeris Capital
Series C (2011): $7M supported by EDB Investments and Aeris Capital
Series D (2011): $3M featuring Aeris Capital and EDBI
Series E (2014): $25M backed by Aeris Capital, Singapore Press Holdings Ltd., and EDBI
Debt (2020): $350K with participation from PPP
Key Investors in Smaato
Aeris Capital
Aeris Capital AG is a Zurich-based investment banking firm that provides strategic financial support to high-growth enterprises.
EDBI
EDBI is a Singapore-based global investor that focuses on catalyzing growth in technology sectors including fintech and telecommunications.
Singapore Press Holdings Ltd.
Singapore Press Holdings is a prominent media organization with a diverse portfolio spanning print and digital publishing formats.
What's next for Smaato?
Looking ahead, Smaato is well-positioned to leverage its recent capital influx to further enhance its programmatic advertising capabilities and expand its global reach. As the mobile-first economy continues to mature, the company is expected to focus on integrating advanced machine learning algorithms to improve ad targeting precision and inventory yield. The strategic backing from its long-term investment partners provides the necessary runway to explore emerging opportunities in cross-platform advertising and privacy-compliant data solutions. By maintaining its focus on technological innovation and publisher-centric services, Smaato is poised to sustain its competitive advantage and drive further value within the global ad-tech sector.
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