What is Slacker?
Slacker Inc. operates at the intersection of high-performance motorsports culture and premium apparel manufacturing. The company provides a comprehensive suite of services, including custom clothing design, inventory management, and e-commerce storefront solutions tailored for teams, drivers, and sponsors. Beyond digital infrastructure, Slacker maintains a robust physical production arm, utilizing advanced screen printing and embroidery techniques with an emphasis on eco-friendly materials. This dual-pronged approach allows the organization to serve as a critical partner for motorsports entities looking to monetize their brand through high-quality merchandise, effectively bridging the gap between fan engagement and retail execution.
How much funding has Slacker raised?
Slacker has raised a total of $77.6M across 7 funding rounds:
Series A
$13.5M
Series B
$40M
Other Financing Round
$5M
Series C
$12.2M
Debt
$2M
Debt
$3M
Debt
$2M
Series A (2007): $13.5M with participation from Austin Ventures, Mission Ventures, and Sevin Rosen Funds
Series B (2007): $40M led by Rho Capital Partners, Mission Ventures, Sevin Rosen Funds, and Centennial Ventures
Other Financing Round (2009): $5M supported by Mission Ventures, Sevin Rosen Funds, Rho Capital Partners, Austin Ventures, and Centennial Ventures
Series C (2009): $12.2M featuring Mission Ventures, Sevin Rosen Funds, Rho Capital Partners, Centennial Ventures, and Austin Ventures
Debt (2010): $2M, investors not publicly disclosed
Debt (2011): $3M, investors not publicly disclosed
Debt (2017): $2M, investors not publicly disclosed
Key Investors in Slacker
Rho Capital Partners
A venture capital firm established in 1981 that focuses on innovation and market-defining businesses across various growth stages.
Mission Ventures
A Southern California-based firm specializing in early-stage investments within high-growth, emerging markets.
Sevin Rosen Funds
A pioneering Texas-based venture capital firm with a historical focus on technology and personal computing innovation.
What's next for Slacker?
With the recent strategic investment, Slacker is positioned to further optimize its supply chain and expand its digital footprint. The company's trajectory suggests a focus on enhancing its proprietary e-commerce platform to better serve the evolving needs of global motorsports brands. By maintaining its focus on high-quality, sustainable production, Slacker is well-equipped to capture additional market share, potentially exploring new partnerships with emerging racing leagues and global sponsors. The firm's ability to integrate complex logistics with creative design remains its primary competitive advantage as it scales its operations to meet international demand.
See full Slacker company page
