What is Skimlinks?
Founded in 2007, Skimlinks operates as a sophisticated content monetization platform designed to reward publishers for the pivotal role their content plays in driving purchase intent. The company has strategically positioned itself within the digital publishing ecosystem, enabling creators to monetize their content effectively by linking products and earning commissions. This model has proven valuable in the evolving landscape of online media, where content creators are constantly seeking sustainable revenue streams.
How much funding has Skimlinks raised?
Skimlinks has raised a total of $25.5M across 5 funding rounds:
Other Financing Round
$1M
Series A
$1.5M
Series B
$4.5M
Other Financing Round
$2.5M
Series C
$16M
Other Financing Round (2009): $1M with participation from LocalGlobe and Sussex Place Ventures
Series A (2009): $1.5M led by Sussex Place Ventures
Series B (2011): $4.5M supported by BDM International and 500.com
Other Financing Round (2014): $2.5M featuring Silicon Valley Bank
Series C (2015): $16M backed by Greycroft Partners, Sussex Place Ventures, BDM International, Frog Capital, and Silicon Valley Bank
Key Investors in Skimlinks
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.
Sussex Place Ventures
Sussex Place Ventures is an early stage venture capital investor that supports entrepreneurs developing enterprise software and strong patent-protectable deep technology. The company is independently managed and associated with the London Business School. They focus on helping businesses scale effectively without excessive funding.
Silicon Valley Bank
SVB Financial Group offers commercial and private banking, asset management, private wealth management, brokerage & investment services, funds management, and business valuation services. The company was founded in 1983 and is headquartered in Santa Clara, California.
What's next for Skimlinks?
With a history of significant capital injections, including major enterprise-level funding rounds, Skimlinks is well-positioned for continued expansion and innovation. The recent strategic investment signals confidence from its backers in the company's business model and future prospects. This capital infusion is likely to fuel further development of its platform, enhance its publisher tools, and potentially explore new market opportunities or partnerships to solidify its leadership in content monetization.
See full Skimlinks company page
