What is Skimlinks?
Founded in 2007, Skimlinks operates as a sophisticated content monetization platform designed to reward publishers for the commercial impact of their content. By analyzing the role content plays in driving purchase intent, Skimlinks enables publishers to generate revenue from their editorial efforts. The platform's technology facilitates seamless affiliate linking and commerce integration, positioning it as a key player in the digital publishing and e-commerce ecosystem. Its focus on rewarding content creators for their role in the sales funnel highlights a strategic approach to aligning publisher value with commercial outcomes.
How much funding has Skimlinks raised?
Skimlinks has raised a total of $25.5M across 5 funding rounds:
Other Financing Round
$1M
Series A
$1.5M
Series B
$4.5M
Other Financing Round
$2.5M
Series C
$16M
Other Financing Round (2009): $1M with participation from Sussex Place Ventures and LocalGlobe
Series A (2009): $1.5M led by Sussex Place Ventures
Series B (2011): $4.5M supported by BDM International and 500.com
Other Financing Round (2014): $2.5M featuring Silicon Valley Bank
Series C (2015): $16M backed by BDM International, Silicon Valley Bank, Greycroft Partners, Sussex Place Ventures, and Frog Capital
Key Investors in Skimlinks
BDM International
B.D.M. International is an educational institution, suggesting a potential interest in Skimlinks' role in content and information dissemination, possibly from a strategic or partnership perspective rather than direct venture capital.
Silicon Valley Bank
Silicon Valley Bank is a financial institution specializing in commercial and private banking for technology and innovation-focused companies, indicating a strong belief in Skimlinks' business model and growth potential within the tech sector.
Greycroft Partners
Greycroft Partners is a venture capital firm with a focus on internet and mobile markets, likely investing in Skimlinks to support its growth in digital media and e-commerce monetization strategies.
What's next for Skimlinks?
With a history of significant enterprise-level funding and major strategic investments, Skimlinks is well-positioned for continued expansion. The recent capital infusion is expected to fuel further development of its monetization technologies, enhance its publisher network, and potentially explore new market verticals. Strategic partnerships and technological innovation will likely be key drivers as Skimlinks aims to solidify its leadership in the content monetization space, leveraging its data-driven insights to optimize publisher revenue and advertiser performance.
See full Skimlinks company page
