What is Skimlinks?
Founded in 2007, Skimlinks operates a sophisticated content monetization platform designed to reward publishers for the role their content plays in driving consumer purchase intent. By automating the process of affiliate link insertion, the company provides a seamless mechanism for digital media outlets to generate revenue from commerce-related content. The platform's market position is defined by its ability to provide deep data insights into consumer behavior, allowing publishers to optimize their content strategies for higher conversion rates. As a critical infrastructure player in the digital advertising landscape, Skimlinks serves as a vital intermediary between global brands and the publishers who influence modern shopping habits.
How much funding has Skimlinks raised?
Skimlinks has raised a total of $25.5M across 5 funding rounds:
Other Financing Round
$1M
Series A
$1.5M
Series B
$4.5M
Other Financing Round
$2.5M
Series C
$16M
Other Financing Round (2009): $1M with participation from Sussex Place Ventures and LocalGlobe
Series A (2009): $1.5M led by Sussex Place Ventures
Series B (2011): $4.5M supported by BDM International and 500.com
Other Financing Round (2014): $2.5M featuring Silicon Valley Bank
Series C (2015): $16M backed by Frog Capital, Silicon Valley Bank, Greycroft Partners, Sussex Place Ventures, and BDM International
Key Investors in Skimlinks
Frog Capital
Frog Capital specializes in providing growth capital and operational support to purpose-driven European software scale-ups, utilizing a comprehensive methodology to help companies navigate rapid expansion.
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful, high-visibility businesses.
Silicon Valley Bank
SVB Financial Group offers commercial and private banking, asset management, and investment services, providing critical financial infrastructure to the technology and innovation sectors.
What's next for Skimlinks?
Looking ahead, the strategic deployment of the $16M capital is expected to accelerate the company's expansion into new international markets and enhance its data analytics capabilities. The focus remains on scaling the platform's reach while deepening the integration of machine learning to better predict and capitalize on emerging consumer trends. By maintaining a disciplined approach to growth, Skimlinks is well-positioned to navigate the evolving digital media landscape, ensuring that its publisher partners remain competitive in an increasingly commerce-driven internet environment. The firm's commitment to innovation will likely involve further investment in its core technology stack to maintain its competitive edge in the affiliate marketing sector.
See full Skimlinks company page
