What is Skimlinks?
Founded in 2007, Skimlinks operates as a sophisticated content monetization platform designed to bridge the gap between editorial content and digital commerce. By automatically converting product links into affiliate links, the platform empowers publishers to capture revenue from the purchase intent they generate. This technology-first approach has positioned Skimlinks as a vital partner for media organizations, enabling them to diversify income streams without compromising user experience or editorial integrity. The company's market position is defined by its ability to scale affiliate marketing operations across global digital networks, effectively turning content into a measurable performance asset.
How much funding has Skimlinks raised?
Skimlinks has raised a total of $25.5M across 5 funding rounds:
Other Financing Round
$1M
Series A
$1.5M
Series B
$4.5M
Other Financing Round
$2.5M
Series C
$16M
Other Financing Round (2009): $1M with participation from Sussex Place Ventures and LocalGlobe
Series A (2009): $1.5M led by Sussex Place Ventures
Series B (2011): $4.5M supported by BDM International and 500.com
Other Financing Round (2014): $2.5M featuring Silicon Valley Bank
Series C (2015): $16M backed by Sussex Place Ventures, Greycroft Partners, Silicon Valley Bank, BDM International, and Frog Capital
Key Investors in Skimlinks
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging extensive media and technology industry connections to help entrepreneurs build successful businesses.
Sussex Place Ventures
An early-stage venture capital investor associated with the London Business School, specializing in supporting entrepreneurs developing enterprise software and patent-protectable deep technology.
Frog Capital
A firm specializing in providing growth capital and operational support to purpose-driven European software scale-ups through a comprehensive Scale-Up Methodology.
What's next for Skimlinks?
With the support of its latest strategic financing, Skimlinks is well-positioned to deepen its technological moat and expand its footprint in the enterprise software sector. The focus moving forward will likely center on enhancing data-driven insights for publishers and refining the precision of its monetization algorithms. As the digital advertising landscape continues to shift toward performance-based models, Skimlinks is poised to capitalize on the growing demand for transparent, high-yield affiliate solutions. The company's strategic roadmap suggests a continued emphasis on operational efficiency and the integration of advanced deep-tech capabilities to maintain its competitive edge in the evolving content economy.
See full Skimlinks company page
