What is Sitetracker?
Founded in 2013 and headquartered in Montclair, New Jersey, Sitetracker provides a sophisticated deployment operations management software suite. Built natively on the Salesforce platform, the company offers a future-proof cloud environment that integrates automation and best-practice workflows to streamline the management of distributed projects and assets. By leveraging machine learning and enterprise-grade security, Sitetracker enables large-scale enterprises and government entities to optimize their operational efficiency.
The platform serves as a central nervous system for organizations tasked with complex infrastructure rollouts, such as telecommunications, energy, and utility providers. Its market position is defined by its ability to bridge the gap between field operations and corporate strategy, ensuring that project timelines, resource allocation, and asset performance are managed with high precision within a unified digital ecosystem.
How much funding has Sitetracker raised?
Sitetracker has raised a total of $129M across 4 funding rounds:
Series A
$11M
Series B
$24M
Debt
$2M
Series C
$92M
Series A (2017): $11M with participation from New Enterprise Associates , Inc., New Enterprise Associates, and NGP
Series B (2018): $24M led by Wells Fargo, Salesforce Ventures, and New Enterprise Associates
Debt (2020): $2M supported by PPP
Series C (2021): $92M featuring National Grid Partners, Wells Fargo, H.I.G. Capital, Energize Ventures, Energy Impact Partners, Salesforce Ventures, New Enterprise Associates, Telekom Innovation Pool, and Clearvision Ventures
Key Investors in Sitetracker
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
Salesforce Ventures
Salesforce is a global leader in customer relationship management software, specializing in helping businesses of all sizes transform their customer relationships through innovative technology solutions.
Wells Fargo
Wells Fargo is a leading U.S. financial services firm providing banking, lending, investment, and mortgage solutions with a significant market presence.
What's next for Sitetracker?
Following its latest major strategic investment, Sitetracker is poised to accelerate its product roadmap and expand its footprint in asset-intensive industries. The company is expected to focus on deepening its integration with emerging energy and infrastructure technologies, particularly as global markets shift toward decarbonization and digitized utility management. By leveraging the expertise of its strategic backers, Sitetracker will likely prioritize the enhancement of its predictive analytics capabilities and the expansion of its global service delivery model.
The current lifecycle stage, characterized by significant enterprise-level funding, suggests a transition toward market dominance and platform ubiquity. As the firm continues to refine its deployment operations management software, it remains well-positioned to capitalize on the increasing demand for resilient, cloud-based infrastructure solutions that can withstand the complexities of modern, large-scale project execution.
