What is Simulmedia?
Simulmedia is a New York-based marketing technology firm established in 2008. The company leverages a data-first, digital approach to TV ad placement, enabling brands to execute highly precise targeting strategies. By utilizing Simulmedia's platform, businesses can optimize their reach to target audiences, improve customer conversion rates, and ultimately foster business growth. The company's focus on data-driven insights positions it as a key player in the transformation of traditional TV advertising into a more measurable and effective digital medium.
How much funding has Simulmedia raised?
Simulmedia has raised a total of $86.3M across 7 funding rounds:
Series A
$4M
Series B
$8M
Private Equity
$9.3M
Multiple Rounds
$36M
Series E
$29M
Series A (2009): $4M with participation from Avalon Ventures and Union Square Ventures
Series B (2010): $8M led by Union Square Ventures and Avalon Ventures
Private Equity (2011): $9.3M, investors not publicly disclosed
Private Equity (2013): $5M, investors not publicly disclosed
Series C (2013): $6M backed by Time Warner Investments, Union Square Ventures, and Avalon Ventures
Series D (2013): $25M with participation from Allen & Company, Union Square Ventures, and Avalon Ventures
Series E (2019): $29M led by WarnerMedia, Avalon Ventures, Union Square Ventures, and Valiant Capital
Key Investors in Simulmedia
Avalon Ventures
Avalon Ventures is a venture capital firm with over 30 years of experience focusing on seed and early-stage companies, particularly in the life sciences and information technology sectors. The firm is driven by a team of former entrepreneurs who are passionate about supporting disruptive ideas in dynamic market environments.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes. The firm targets a variety of sectors, focusing on innovative companies poised for growth.
Time Warner Investments
Time Warner Investments is an investment arm focused on companies that align with Time Warner's strategic interests, often in media and technology sectors. They seek to foster innovation and growth within the media landscape.
What's next for Simulmedia?
The recent major strategic investment in Simulmedia signals a strong confidence from its backers in the company's trajectory and its ability to innovate within the ad-tech sector. This capital infusion is likely to fuel further development of its data analytics capabilities and expand its market reach. As the advertising industry continues its digital transformation, Simulmedia is well-positioned to capitalize on the increasing demand for precise, data-driven TV advertising solutions. Future growth may involve strategic partnerships, technological advancements in cross-platform measurement, and expansion into new markets.
See full Simulmedia company page
