What is Simulmedia?
Founded in 2008, Simulmedia operates at the intersection of marketing technology and television advertising. The company offers a data-driven platform that enables brands to achieve precision in TV ad placement. By leveraging Simulmedia's capabilities, businesses can optimize their target audience reach, enhance customer conversion rates, and ultimately drive business growth. The company's approach focuses on providing a digital-first, data-centric solution to the complexities of modern television advertising.
How much funding has Simulmedia raised?
Simulmedia has raised a total of $86.3M across 7 funding rounds:
Series A
$4M
Series B
$8M
Private Equity
$9.3M
Multiple Rounds
$36M
Series E
$29M
Series A (2009): $4M with participation from Union Square Ventures and Avalon Ventures
Series B (2010): $8M led by Union Square Ventures and Avalon Ventures
Private Equity (2011): $9.3M, investors not publicly disclosed
Private Equity (2013): $5M, investors not publicly disclosed
Series C (2013): $6M backed by Union Square Ventures, Time Warner Investments, and Avalon Ventures
Series D (2013): $25M with participation from Union Square Ventures, Allen & Company, and Avalon Ventures
Series E (2019): $29M led by Valiant Capital, Avalon Ventures, Union Square Ventures, and WarnerMedia
Key Investors in Simulmedia
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, focusing on innovative companies poised for growth.
Avalon Ventures
Avalon Ventures is a venture capital firm with over 30 years of experience focusing on seed and early-stage companies, particularly in the life sciences and information technology sectors.
WarnerMedia
WarnerMedia is a global media and entertainment company that operates a diverse portfolio of businesses, including premium content creation and distribution.
What's next for Simulmedia?
The substantial enterprise-level funding and recent strategic investment signal a strong confidence in Simulmedia's business model and future trajectory. This capital infusion is likely to be directed towards enhancing its data analytics capabilities, expanding its market reach, and potentially developing new advertising solutions. As the TV advertising landscape continues to evolve with the rise of connected TV and programmatic buying, Simulmedia is well-positioned to capitalize on these trends, further solidifying its role as a key player in data-first TV ad placement and optimization.
See full Simulmedia company page
