What is Simulmedia?
Founded in 2008 and headquartered in New York, Simulmedia operates at the intersection of traditional television and modern data science. The company provides a sophisticated marketing technology platform that enables brands to apply digital-first precision to TV ad placement. By leveraging proprietary data sets, Simulmedia allows advertisers to optimize audience reach, improve conversion rates, and achieve measurable business growth. Its market position is defined by its ability to bridge the gap between legacy media buying and the demand for granular, performance-based analytics in the television sector.
How much funding has Simulmedia raised?
Simulmedia has raised a total of $86.3M across 7 funding rounds:
Series A
$4M
Series B
$8M
Private Equity
$9.3M
Multiple Rounds
$36M
Series E
$29M
Series A (2009): $4M with participation from Union Square Ventures and Avalon Ventures
Series B (2010): $8M led by Avalon Ventures and Union Square Ventures
Private Equity (2011): $9.3M, investors not publicly disclosed
Private Equity (2013): $5M, investors not publicly disclosed
Series C (2013): $6M backed by Union Square Ventures, Avalon Ventures, and Time Warner Investments
Series D (2013): $25M with participation from Allen & Company, Union Square Ventures, and Avalon Ventures
Series E (2019): $29M led by Avalon Ventures, Valiant Capital, WarnerMedia, and Union Square Ventures
Key Investors in Simulmedia
Union Square Ventures
A New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, targeting innovative companies poised for growth.
Avalon Ventures
A venture capital firm with over 30 years of experience focusing on seed and early-stage companies, particularly in the life sciences and information technology sectors.
Allen & Company
A Florida-based investment firm specializing in financial planning and wealth management services, providing comprehensive financial solutions to business and individual clients.
What's next for Simulmedia?
With the support of its long-term investment partners, Simulmedia is well-positioned to further refine its programmatic TV capabilities. The company's strategic roadmap likely involves deepening its integration with emerging streaming platforms and enhancing its predictive modeling tools to maintain a competitive edge in the evolving media landscape. As the industry shifts toward more fragmented viewing habits, Simulmedia's focus on data-driven precision will be critical in helping enterprise clients maximize their return on ad spend across increasingly complex media ecosystems.
See full Simulmedia company page
