What is SIMULATE?
SIMULATE is at the forefront of the nutrition technology industry, dedicated to transforming the global food system into a more positive and sustainable model. The company is recognized for developing the core technology behind popular plant-based food brands, including NUGG, DISCS, and WINGS. Founded in 2018 and headquartered in New York, New York, SIMULATE leverages its expertise to create accessible and appealing plant-based alternatives, aiming to drive widespread adoption of healthier and more environmentally conscious food choices.
How much funding has SIMULATE raised?
SIMULATE has raised a total of $61M across 2 funding rounds:
Series A
$11M
Series B
$50M
Series A (2020): $11M with participation from Walter Robb, Bob Pittman, Alexis Ohanian, Jasmine Tookes, Rainfall Ventures, Neil Parikh, McCain Foods, AgFunder, and Lerer Hippeau
Series B (2021): $50M led by McCain Foods, Imaginary Ventures, Seven Seven Six, Day One Ventures, and Nomo Ventures
Key Investors in SIMULATE
McCain Foods
McCain Foods, a major Canadian food producer, has invested in SIMULATE, indicating a strategic interest in plant-based food technology and innovation within the broader food industry.
Imaginary Ventures
Imaginary Ventures is a venture capital firm based in New York City that focuses on transformative consumer businesses, suggesting a belief in SIMULATE's potential to redefine future consumer food choices.
Seven Seven Six
Seven Seven Six is an investment firm that has backed SIMULATE, signaling support for companies aiming to disrupt traditional markets with innovative solutions.
What's next for SIMULATE?
With its recent major strategic investment, SIMULATE is poised for accelerated expansion and further innovation in the rapidly evolving plant-based food market. The company's ability to attract substantial backing, including from established players like McCain Foods and venture capital firms specializing in consumer and early-stage companies, highlights its strong market positioning. Future endeavors will likely focus on scaling production, enhancing its technology platform, and broadening the reach of its plant-based brands, reinforcing its mission to upgrade the world's food system.
See full SIMULATE company page
