What is SIMULATE?
Founded in 2018 and headquartered in New York, SIMULATE operates at the intersection of food science and consumer packaged goods. The company distinguishes itself through a technology-first approach to plant-based nutrition, moving beyond simple ingredient substitution to create high-fidelity food experiences. By focusing on the underlying nutrition technology, SIMULATE has successfully disrupted traditional food categories, establishing a strong market position that appeals to both health-conscious consumers and environmentally aware demographics. Their portfolio, which includes the popular NUGG, DISCS, and WINGS lines, serves as a testament to their ability to bridge the gap between culinary innovation and scalable manufacturing.
How much funding has SIMULATE raised?
SIMULATE has raised a total of $61M across 2 funding rounds:
Series A
$11M
Series B
$50M
Series A (2020): $11M with participation from Alexis Ohanian, Walter Robb, Lerer Hippeau, Neil Parikh, Rainfall Ventures, Jasmine Tookes, McCain Foods, AgFunder, and Bob Pittman
Series B (2021): $50M led by Nomo Ventures, Imaginary Ventures, Seven Seven Six, Day One Ventures, and McCain Foods
Key Investors in SIMULATE
Nomo Ventures
NOMO Ventures is a pre-seed venture capital fund that focuses on investing in early-stage companies. The firm emphasizes supporting founders at inception, particularly those with innovative business models that achieve both profit and growth.
Imaginary Ventures
Imaginary Ventures is a prominent venture capital firm located in New York City, specializing in investments in transformative consumer businesses. The firm focuses on identifying and supporting companies that are poised to define future generations.
Day One Ventures
Day One Ventures is a venture capital firm that provides strategic backing to early-stage startups, focusing on high-growth potential and disruptive business models.
What's next for SIMULATE?
Looking ahead, SIMULATE is poised to leverage its recent capital injection to deepen its research and development capabilities and expand its distribution footprint. The company's strategic roadmap likely involves scaling its manufacturing processes to meet rising demand while exploring new product categories that align with its core nutrition technology platform. As the plant-based market matures, SIMULATE's focus on proprietary tech rather than just product branding provides a significant competitive moat. Investors are closely watching how the firm utilizes this latest financing to solidify its leadership in the food-tech space, particularly as it seeks to optimize supply chain efficiencies and enhance its market penetration in both retail and food service channels.
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