What is SIMULATE?
SIMULATE is at the forefront of the nutrition technology space, dedicated to upgrading the global food system towards a more positive and sustainable model. The company is the architect behind the technology powering popular plant-based food brands such as NUGG, DISCS, and WINGS. Established in 2018 and headquartered in New York, New York, SIMULATE leverages its expertise to create accessible and appealing plant-based alternatives, aiming to reshape consumer choices and environmental impact within the food industry.
How much funding has SIMULATE raised?
SIMULATE has raised a total of $61M across 2 funding rounds:
Series A
$11M
Series B
$50M
Series A (2020): $11M with participation from Walter Robb, Alexis Ohanian, Jasmine Tookes, McCain Foods, Neil Parikh, Bob Pittman, Rainfall Ventures, AgFunder, and Lerer Hippeau
Series B (2021): $50M led by Day One Ventures, Imaginary Ventures, Nomo Ventures, McCain Foods, and Seven Seven Six
Key Investors in SIMULATE
Alexis Ohanian
Alexis Ohanian is a prominent entrepreneur and investor, co-founder of Reddit. His involvement suggests a focus on disruptive consumer internet companies and innovative business models.
McCain Foods
McCain Foods is a global leader in frozen food products, particularly potatoes. Their investment indicates a strategic interest in the plant-based food sector and potential synergies with their existing operations.
Day One Ventures
Day One Ventures is a venture capital firm that invests in transformative consumer businesses, focusing on companies poised to define future generations. Their backing aligns with SIMULATE's mission to reshape the food system.
What's next for SIMULATE?
With the recent infusion of major strategic capital, SIMULATE is poised for accelerated expansion and further innovation in the plant-based nutrition sector. The company's focus on developing proprietary technology for plant-based food brands indicates a strategy centered on B2B solutions and brand incubation. Future endeavors will likely involve scaling production, enhancing its technological capabilities, and potentially broadening its portfolio of supported brands. This strategic investment signals confidence from backers in SIMULATE's vision to drive significant change in the global food landscape.
See full SIMULATE company page
