What is SIMULATE?
Headquartered in New York, SIMULATE operates at the intersection of food science and consumer technology. The company is the architect behind high-profile plant-based brands including NUGG, DISCS, and WINGS. By leveraging proprietary nutrition technology, SIMULATE aims to upgrade the world to a more positive food system, effectively bridging the gap between sustainable consumption and mass-market appeal. Its market position is defined by a commitment to iterative product development and a data-centric approach to food engineering, which has allowed it to capture significant mindshare in the competitive plant-based protein landscape.
How much funding has SIMULATE raised?
SIMULATE has raised a total of $61M across 2 funding rounds:
Series A
$11M
Series B
$50M
Series A (2020): $11M with participation from Neil Parikh, Alexis Ohanian, McCain Foods, Bob Pittman, AgFunder, Lerer Hippeau, Rainfall Ventures, Walter Robb, and Jasmine Tookes
Series B (2021): $50M led by Day One Ventures, Imaginary Ventures, Nomo Ventures, Seven Seven Six, and McCain Foods
Key Investors in SIMULATE
Day One Ventures
Day One Ventures is a venture capital firm that focuses on supporting early-stage companies with high growth potential, often providing strategic guidance alongside financial backing.
Imaginary Ventures
Imaginary Ventures is a prominent venture capital firm located in New York City, specializing in investments in transformative consumer businesses that are poised to define future generations.
McCain Foods
McCain Foods is a Canadian, multinational manufacturer of frozen and fresh food products, operating extensively within the prepared potato and appetizer markets.
What's next for SIMULATE?
With the recent influx of capital, SIMULATE is well-positioned to expand its operational footprint and deepen its research and development capabilities. The company is expected to leverage these funds to scale its supply chain, enhance its product portfolio, and potentially enter new international markets. As the demand for sustainable, plant-based alternatives continues to rise, SIMULATE's focus on technological innovation will likely serve as a key differentiator. The strategic backing from both venture capital firms and industry incumbents suggests a long-term roadmap centered on achieving operational efficiency and sustained market penetration in the global food sector.
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