What is SimplyCook?
SimplyCook, founded in 2014 and headquartered in London, United Kingdom, operates a subscription-based recipe box service. The company aims to simplify home cooking by delivering pre-portioned ingredients and easy-to-follow recipes directly to consumers' doors. This model addresses the growing demand for convenient, high-quality meal solutions, positioning SimplyCook as a key player in the evolving food-tech and e-commerce landscape.
How much funding has SimplyCook raised?
SimplyCook has raised a total of $6.9M across 3 funding rounds:
Private Equity
$1.1M
Private Equity
$2.6M
Series A
$3.2M
Private Equity (2015): $1.1M with participation from Episode 1 Ventures LLP
Private Equity (2017): $2.6M led by Maxfield Capital, Episode 1 Ventures, and 500.com
Series A (2019): $3.2M, investors not publicly disclosed
Key Investors in SimplyCook
Maxfield Capital
Maxfield Capital is a venture fund focused on global information technology companies, known for connecting Eastern European startups with the Silicon Valley ecosystem to facilitate scaling and exits. They provide fundraising support and assist in acquiring cross-border talent.
Episode 1 Ventures
Episode 1 Ventures is a London-based venture capital firm that invests in UK software-driven businesses, typically providing initial institutional investment for high-growth potential companies. They focus on businesses aiming to disrupt large markets at an early stage.
500.com
500.com Limited is a leading online sports lottery service provider in China, offering a comprehensive suite of online lottery services and information. They are one of two entities approved by the Ministry of Finance to provide online lottery sales services on behalf of the China Sports Lottery Administration Center.
What's next for SimplyCook?
The recent major enterprise-level funding indicates a strategic pivot towards scaling operations and potentially expanding market reach. This capital infusion is likely to fuel product development, enhance supply chain logistics, and bolster marketing efforts to capture a larger share of the competitive meal kit industry. Future growth may involve exploring new product lines or strategic partnerships to further solidify its market position.
See full SimplyCook company page
