What is SimplyCook?
SimplyCook operates a subscription-based recipe box service, founded in 2014 and headquartered in London, United Kingdom. The company aims to simplify home cooking by providing customers with pre-portioned ingredients and easy-to-follow recipe cards. This model addresses the growing consumer demand for convenient, high-quality meal solutions, positioning SimplyCook as a key competitor in the rapidly expanding food-tech and e-commerce landscape. The company's focus on curated culinary experiences and user convenience has been central to its market penetration.
How much funding has SimplyCook raised?
SimplyCook has raised a total of $6.9M across 3 funding rounds:
Private Equity
$1.1M
Private Equity
$2.6M
Series A
$3.2M
Private Equity (2015): $1.1M with participation from Episode 1 Ventures LLP
Private Equity (2017): $2.6M led by Episode 1 Ventures, 500.com, and Maxfield Capital
Series A (2019): $3.2M, investors not publicly disclosed
Key Investors in SimplyCook
Episode 1 Ventures LLP
Episode 1 Ventures is a London-based venture capital firm focused on early-stage, software-driven businesses in the UK. They typically invest between £250,000 and £1,000,000, aiming to be the first institutional investor in high-growth potential companies disrupting large markets.
500.com
500.com Limited is a leading online sports lottery service provider in China, offering a comprehensive suite of lottery services and information. While their primary focus is lottery services, their investment in SimplyCook suggests a diversification strategy or interest in the broader consumer subscription market.
Maxfield Capital
Maxfield Capital is a venture fund that invests in global information technology companies, with a focus on business development and technology transfer. They specialize in connecting Eastern European startups with the Silicon Valley ecosystem and supporting cross-border talent acquisition and fundraising.
What's next for SimplyCook?
The recent major strategic investment in SimplyCook signals a strong vote of confidence from its backers, likely enabling the company to accelerate its expansion plans. This capital infusion is expected to fuel product development, enhance marketing efforts to acquire new subscribers, and potentially explore new geographic markets. Given the enterprise-level funding context, SimplyCook is poised for significant scaling, aiming to solidify its leadership in the competitive recipe box market and further innovate its service offerings to meet evolving consumer preferences.
See full SimplyCook company page
