What is Simple?
Simple operates as a provider of intermittent meal tracking applications, leveraging its proprietary AI health coach, Avo. This advanced technology delivers personalized meal plans, real-time nutritional analyses, and on-demand coaching to users seeking to manage their health and dietary habits. The company's focus on AI-driven personalization positions it at the forefront of the digital health and foodtech industries, aiming to make healthy eating more accessible and manageable for a broad audience.
How much funding has Simple raised?
Simple has raised a total of $43.6M across 2 funding rounds:
Series A
$5M
Series B
$38.6M
Series A (2020): $5M with participation from Supernova, S16 Angel Fund, Palta, and Target Global
Series B (2025): $38.6M led by Liquidity and HartBeat Ventures
Key Investors in Simple
Target Global
Target Global is a leading pan-European technology investment firm with over $3 billion in assets under management, investing across all stages from pre-seed to pre-IPO. They have a strong track record with notable investments in companies like Revolut and Delivery Hero.
Liquidity
Liquidity is an investor participating in Simple's Series B funding round. Specific details about their investment focus are not provided, but their involvement indicates a strategic interest in the foodtech sector.
HartBeat Ventures
Hartbeat Ventures, co-founded by Kevin Hart, focuses on building new relationships between brands and consumers, engaging in various investment activities to foster collaborative growth and market innovation.
What's next for Simple?
With the recent major strategic investment, Simple is poised for significant expansion. The company is likely to focus on enhancing Avo's capabilities, potentially integrating more advanced AI features for predictive health insights and deeper user engagement. Further development may also include expanding the platform's reach through strategic partnerships and scaling its user acquisition efforts. The enterprise-level funding suggests a strategic move towards market leadership and potentially preparing for future growth phases or market consolidation within the competitive foodtech landscape.
See full Simple company page
