What is Simple?
Simple operates as a provider of intermittent meal tracking applications, leveraging its proprietary AI-powered health coach, Avo. This advanced technology delivers personalized meal plans, real-time nutritional analyses, and on-demand coaching to users. The company aims to empower individuals to achieve their health and wellness goals through data-driven insights and accessible support, positioning itself at the intersection of technology and personal health.
How much funding has Simple raised?
Simple has raised a total of $43.6M across 2 funding rounds:
Series A
$5M
Series B
$38.6M
Series A (2020): $5M with participation from S16 Angel Fund, Palta, Target Global, and Supernova
Series B (2025): $38.6M led by HartBeat Ventures and Liquidity
Key Investors in Simple
HartBeat Ventures
Hartbeat Ventures, co-founded by Kevin Hart, focuses on forging new brand-consumer relationships and invests in ventures aimed at collaborative growth. The firm seeks to innovate and enhance brand engagement within the marketplace.
Liquidity
Stickerbox is an AI-powered creative tool for children that transforms spoken ideas into printable stickers using kid-safe generative AI and thermal printing. Founded by tech veterans Arun Gupta and Bob Whitney, it aims to spark imagination while encouraging hands-on, screen-light play.
Target Global
Target Global is a leading pan-European technology investment firm with over 3 billion in assets under management, investing across all stages from pre-seed to pre-IPO. The firm boasts a portfolio exceeding 140 investments in prominent tech companies.
What's next for Simple?
With the recent major strategic investment, Simple is poised for accelerated expansion and further development of its AI capabilities. The enterprise-level funding suggests a focus on scaling operations, enhancing the Avo health coach, and potentially broadening its market reach. This capital infusion will likely enable Simple to solidify its position in the competitive foodtech landscape and explore new avenues for growth, reinforcing its commitment to personalized nutrition and health management.
See full Simple company page
