What is Simple Habit?
Founded in 2017, Simple Habit has established itself as a leading meditation platform designed specifically for the high-pressure, time-constrained lifestyle of modern professionals. By offering a versatile suite of products across iPhone, Android, and web platforms, the company provides accessible, bite-sized mindfulness sessions that aim to enhance productivity and overall well-being. The platform's dual-pronged business model—catering to individual users through a freemium subscription structure and providing tailored solutions for corporate teams—positions it uniquely within the burgeoning corporate wellness market. As the demand for digital mental health tools continues to accelerate, Simple Habit remains focused on delivering high-impact, evidence-based content that integrates seamlessly into the daily routines of its global user base.
How much funding has Simple Habit raised?
Simple Habit has raised a total of $13.1M across 4 funding rounds:
Angel/Seed
$2.5M
Series A
$10M
Debt
$150K
Debt
$452K
Angel/Seed (2017): $2.5M with participation from FJ Labs, New Enterprise Associates, and Foundation Capital
Series A (2018): $10M led by Foundation Capital
Debt (2020): $150K supported by PPP
Debt (2021): $452K featuring PPP
Key Investors in Simple Habit
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses, with a portfolio that includes numerous unicorn-status startups.
New Enterprise Associates
Established in 1977, New Enterprise Associates is a premier venture capital firm focused on helping entrepreneurs build transformative businesses across various technology sectors.
What's next for Simple Habit?
Looking ahead, the strategic deployment of the $452K is expected to catalyze further product innovation and market expansion. Given the company's history of securing both equity-based financing and debt instruments, Simple Habit is well-positioned to scale its enterprise offerings, potentially deepening its penetration into the corporate benefits sector. The focus will likely shift toward enhancing user retention through advanced personalization algorithms and expanding its library of specialized content. By leveraging its established brand equity and the support of its seasoned investor base, Simple Habit is poised to maintain its competitive edge, navigating the transition from a high-growth startup to a mature, enterprise-level provider of digital wellness solutions.
See full Simple Habit company page
