What is Simple Habit?
Simple Habit is a meditation application designed to cater to the needs of busy individuals, offering its services across iPhone, Android, and web platforms. Established in 2017, the company's core mission is to make meditation accessible and effective, thereby empowering users to mitigate stress, boost productivity, and enhance their overall well-being. Simple Habit provides a freemium model, with a basic app available for free and premium features accessible through subscription, extending its offerings to both individual consumers and corporate teams seeking to improve employee wellness.
How much funding has Simple Habit raised?
Simple Habit has raised a total of $13.1M across 4 funding rounds:
Angel/Seed
$2.5M
Series A
$10M
Debt
$150K
Debt
$452K
Angel/Seed (2017): $2.5M with participation from New Enterprise Associates, FJ Labs, and Foundation Capital
Series A (2018): $10M led by Foundation Capital
Debt (2020): $150K supported by PPP
Debt (2021): $452K featuring PPP
Key Investors in Simple Habit
New Enterprise Associates
New Enterprise Associates (NEA) is a venture capital firm established in 1977, known for its focus on helping entrepreneurs build businesses and investing in early-stage technology companies.
FJ Labs
FJ Labs specializes in venture-scale angel investing, with a strong emphasis on marketplaces and network effect businesses, having backed numerous unicorn startups.
Foundation Capital
Foundation Capital is a venture capital firm that partners with founders of category-defining technology companies, providing deep operational and strategic expertise from early stages through long-term growth.
What's next for Simple Habit?
With the recent infusion of major strategic investment, Simple Habit is poised for accelerated growth and innovation. The company is likely to leverage this capital to enhance its existing meditation content library, expand its reach into new markets, and further develop its corporate wellness solutions. Strategic partnerships and technological advancements in personalized meditation experiences are anticipated as the company solidifies its position in the competitive digital health and wellness sector. The focus will remain on making mindfulness practices a seamless part of daily routines for a global user base.
See full Simple Habit company page
