What is Simple Habit?
Simple Habit operates as a sophisticated meditation and mindfulness platform designed to integrate seamlessly into the lives of busy professionals and individuals. By offering a diverse library of guided sessions accessible via iPhone, Android, and web platforms, the company addresses the critical need for stress reduction and productivity enhancement in modern work environments. Since its inception in 2017, Simple Habit has evolved from a consumer-facing application into a comprehensive wellness solution that now includes specialized features for corporate teams. Its market position is defined by a focus on accessibility, efficacy, and a user-centric design that bridges the gap between traditional meditation practices and the fast-paced requirements of the digital age.
How much funding has Simple Habit raised?
Simple Habit has raised a total of $13.1M across 4 funding rounds:
Angel/Seed
$2.5M
Series A
$10M
Debt
$150K
Debt
$452K
Angel/Seed (2017): $2.5M with participation from Foundation Capital, New Enterprise Associates, and FJ Labs
Series A (2018): $10M led by Foundation Capital
Debt (2020): $150K supported by PPP
Debt (2021): $452K featuring PPP
Key Investors in Simple Habit
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses, with a portfolio that includes numerous unicorn-status startups.
What's next for Simple Habit?
Looking ahead, the strategic deployment of the recent $452K will likely focus on deepening the company's penetration into the corporate wellness sector. As organizations increasingly prioritize employee mental health, Simple Habit is poised to leverage its existing infrastructure to provide scalable, data-driven wellness solutions. The company's growth trajectory suggests a shift toward enhancing its premium feature set and potentially integrating advanced analytics to measure the impact of its mindfulness programs on user productivity and stress levels. By maintaining its focus on high-quality content and user engagement, Simple Habit is set to remain a key innovator in the digital health space, potentially exploring new partnerships or platform integrations to sustain its competitive advantage.
See full Simple Habit company page
