What is SIM Partners?
SIM Partners operates at the intersection of local marketing automation and enterprise brand strategy. Its proprietary technology, Velocity, is designed to maximize digital marketing results for national brands by making location data actionable and local content scalable. This platform empowers businesses to drive customer acquisition across numerous physical locations, enabling the creation of location-based offers that convert mobile searches into offline sales. Velocity encompasses a robust location data management tool for enhanced listing visibility, a content management system for automated local content generation, and an insights platform to refine local marketing strategies. The company maintains offices in Chicago and San Francisco, indicating a strategic operational footprint.
How much funding has SIM Partners raised?
SIM Partners has raised a total of $13M across 2 funding rounds:
Series A
$8M
Private Equity
$5M
Series A (2014): $8M with participation from River Cities Capital Funds and Jump Capital
Private Equity (2017): $5M led by River Cities Capital Funds and Jump Capital
Key Investors in SIM Partners
River Cities Capital Funds
River Cities Capital Funds is a growth equity firm specializing in high-potential healthcare companies, focusing on medical devices, healthcare services, and healthcare IT to improve patient outcomes and care delivery.
Jump Capital
Jump Capital is a venture capital firm that invests in early-stage fintech, application software, and infrastructure software, providing tangible support and strategic guidance to its portfolio companies.
What's next for SIM Partners?
The recent major strategic investment suggests SIM Partners is poised for significant scaling and market expansion. This capital infusion is likely to fuel further development of its Velocity platform, enhance its sales and marketing efforts to reach more enterprise clients, and potentially explore new geographic markets. The company's focus on leveraging location data and scalable content for national brands positions it to capitalize on the growing trend of localized digital marketing, aiming to solidify its leadership in driving offline conversions from online engagement.
See full SIM Partners company page
