What is Silverpush?
Headquartered in New York, Silverpush operates at the intersection of artificial intelligence and digital media. The company provides a comprehensive suite of solutions designed to help advertisers measure and maximize their reach across fragmented media environments. By leveraging patented algorithms, Silverpush enables brands to execute precise cross-screen marketing campaigns, effectively bridging the gap between traditional television viewership and digital engagement. Their portfolio includes India's first mobile demand side platform (DSP), alongside end-to-end e-commerce solutions that cater to both established global brands and emerging market participants.
How much funding has Silverpush raised?
Silverpush has raised a total of $23.7M across 5 funding rounds:
Angel/Seed
$1.5M
Angel/Seed
$1.2M
Series A
$4M
Series B
$5M
Series C
$12M
Angel/Seed (2014): $1.5M with participation from IDG Capital and Unilazer Ventures
Angel/Seed (2015): $1.2M led by 500.com, M&S Capital Partners, IDG Ventures India, and Palaash Ventures
Series A (2016): $4M, investors not publicly disclosed
Series B (2019): $5M featuring FreakOut Holdings , Inc.
Series C (2022): $12M backed by JM Finance PE
Key Investors in Silverpush
IDG Capital
A global investment firm with a long-standing history of backing high-growth technology companies across various stages of development.
IDG Ventures India
A leading India-focused technology venture capital fund that specializes in early and expansion-stage investments within the consumer media and software sectors.
500.com
A prominent online sports lottery service provider that offers integrated digital solutions and community-driven platforms for its user base.
What's next for Silverpush?
With the successful closure of its latest financing round, Silverpush is well-positioned to accelerate its product development roadmap and expand its global footprint. The company is expected to focus on enhancing its AI-driven analytics capabilities, ensuring that advertisers can continue to derive actionable insights from increasingly complex OTT video consumption patterns. As the industry shifts toward more integrated, data-centric advertising models, Silverpush's strategic focus on performance marketing and cross-screen synchronization will likely remain a core driver of its long-term value proposition. The firm's ability to attract institutional backing throughout its lifecycle suggests a sustained trajectory toward market leadership in the ad-tech space.
See full Silverpush company page
