What is Silverpush?
Founded in 2012 and headquartered in New York, Silverpush operates at the intersection of artificial intelligence and digital advertising. The firm specializes in providing sophisticated OTT video tracking and TV-to-digital sync solutions, enabling advertisers to bridge the gap between traditional television viewership and digital engagement. As a pioneer in India's mobile DSP space, Silverpush offers a comprehensive suite of performance marketing and e-commerce tools designed to help brands optimize their advertising spend. Its proprietary technology stack allows for granular measurement of campaign effectiveness, ensuring that marketing efforts are both data-driven and highly targeted across diverse media channels.
How much funding has Silverpush raised?
Silverpush has raised a total of $23.7M across 5 funding rounds:
Angel/Seed
$1.5M
Angel/Seed
$1.2M
Series A
$4M
Series B
$5M
Series C
$12M
Angel/Seed (2014): $1.5M with participation from Unilazer Ventures and IDG Capital
Angel/Seed (2015): $1.2M led by M&S Capital Partners, 500.com, IDG Ventures India, and Palaash Ventures
Series A (2016): $4M, investors not publicly disclosed
Series B (2019): $5M featuring FreakOut Holdings , Inc.
Series C (2022): $12M backed by JM Finance PE
Key Investors in Silverpush
IDG Ventures India
A leading India-focused technology venture capital fund that invests at seed, early, and expansion stages across sectors like consumer media, software, and fintech.
M&S Capital Partners
A consulting and investment firm focused on the Indian Ocean region, providing strategic advice and capital operations support for businesses looking to scale.
500.com
A prominent online sports lottery service provider in China that offers an integrated suite of digital user tools and community-focused platforms.
What's next for Silverpush?
With the recent influx of capital, Silverpush is well-positioned to scale its technological capabilities and expand its footprint in key global markets. The strategic focus will likely center on enhancing its AI-driven predictive analytics and deepening its integration with emerging OTT platforms. As the digital advertising ecosystem shifts toward more privacy-centric and cross-platform measurement standards, Silverpush's patented synchronization technology provides a distinct competitive advantage. Future growth initiatives are expected to prioritize the refinement of its performance marketing suite, ensuring that the company remains at the forefront of the evolving ad-tech landscape while delivering measurable ROI for its enterprise clients.
See full Silverpush company page
