What is Silverpush?
Founded in 2012 and headquartered in New York, SilverPush specializes in providing advertisers with tools to measure and maximize their Over-The-Top (OTT) video reach. Leveraging patented algorithms and artificial intelligence, the company offers cross-screen marketing platforms. As a pioneer of India's first mobile demand-side platform (DSP), SilverPush also extends its expertise to performance marketing and comprehensive e-commerce solutions for a diverse range of brands. Its technology is designed to bridge the gap between traditional TV advertising and the increasingly fragmented digital video landscape.
How much funding has Silverpush raised?
Silverpush has raised a total of $23.7M across 5 funding rounds:
Angel/Seed
$1.5M
Angel/Seed
$1.2M
Series A
$4M
Series B
$5M
Series C
$12M
Angel/Seed (2014): $1.5M with participation from IDG Capital and Unilazer Ventures
Angel/Seed (2015): $1.2M led by M&S Capital Partners, 500.com, IDG Ventures India, and Palaash Ventures
Series A (2016): $4M, investors not publicly disclosed
Series B (2019): $5M featuring FreakOut Holdings , Inc.
Series C (2022): $12M backed by JM Finance PE
Key Investors in Silverpush
JM Finance PE
JM Finance PE is an investment entity that has participated in Silverpush's Series C funding round. Further details on their specific investment focus are not publicly available.
IDG Capital
IDG Capital is a venture capital firm with a strong focus on technology and technology-enabled ventures, investing across various stages from seed to expansion. Their involvement suggests a belief in Silverpush's innovative technology and market potential.
Unilazer Ventures
Unilazer Ventures is an investment firm that has backed Silverpush. While their public profile is associated with sports franchises, their participation in this funding round indicates an interest in the technology and advertising sectors.
What's next for Silverpush?
With its latest strategic investment, Silverpush is poised to further enhance its technological capabilities and expand its global footprint. The company's focus on real-time data analytics and AI-driven solutions positions it well to capitalize on the growing demand for effective OTT advertising measurement. Future growth is likely to involve deepening its market penetration in key regions and potentially exploring new verticals within the digital advertising ecosystem. This infusion of capital will support ongoing research and development, enabling Silverpush to maintain its competitive edge in a rapidly evolving market.
See full Silverpush company page
