What is OnTrak Software?
OnTrak Software operates at the intersection of supply chain management and operational analytics, providing a comprehensive suite of tools tailored for beverage distributors. The platform facilitates critical business functions including point of sale marketing management, permanent signage tracking, and line cleaning oversight. By integrating tap handle surveys and beverage menu management into a unified workflow automation engine, OnTrak enables distributors to optimize supplier bill back recovery and enhance operational transparency. Its market position is defined by its ability to digitize traditionally manual processes, thereby driving efficiency and revenue integrity for large-scale distribution networks.
How much funding has OnTrak Software raised?
OnTrak Software has raised a total of $295K across 2 funding rounds:
Debt
$150K
Debt
$145K
Debt (2020): $150K with participation from PPP
Debt (2021): $145K led by PPP
Key Investors in OnTrak Software
PPP
Public-Private Partnership
What's next for OnTrak Software?
With the recent influx of capital, OnTrak Software is well-positioned to accelerate its product roadmap and deepen its penetration into the beverage distribution ecosystem. The strategic focus will likely shift toward scaling its analytics capabilities and expanding its automated reporting features to meet the evolving demands of global supply chains. As the company leverages this financing, it is expected to prioritize the integration of advanced data insights to further solidify its competitive moat, ensuring that distributors can maintain high levels of operational precision in an increasingly complex market environment.
See full OnTrak Software company page
