What is Signpost?
Founded in 2010 and headquartered in New York City, Signpost operates as a sophisticated digital and mobile marketing platform. The company specializes in helping businesses streamline customer interactions, facilitate instant responses, and bolster brand credibility through automated, cloud-native tools. By integrating mobile-first communication strategies, Signpost addresses the critical need for real-time engagement in an increasingly fragmented digital landscape. Its market position is defined by its ability to bridge the gap between complex enterprise software and user-friendly business applications, effectively serving as a catalyst for operational efficiency and customer retention for its diverse client base.
How much funding has Signpost raised?
Signpost has raised a total of $88.1M across 6 funding rounds:
Angel/Seed
$1M
Other Financing Round
$1.3M
Series A
$3.8M
Series B
$10M
Series C
$20M
Other Financing Round
$52M
Angel/Seed (2010): $1M with participation from Spark Capital and Google Ventures
Other Financing Round (2010): $1.3M led by GV
Series A (2012): $3.8M supported by Spark Capital
Series B (2013): $10M featuring OpenView Venture Partners, Scout Ventures, Jack Herrick, and Spark Capital
Series C (2015): $20M backed by Spark Capital, Georgian, OpenView Venture Partners, Scout Ventures, and Launch Fund
Other Financing Round (2019): $52M with participation from Georgian, HighBar Partners, Spark Capital, and BMO Bank of Montreal
Key Investors in Signpost
Spark Capital
Spark Capital, founded in 2001 and headquartered in Chennai, India, is a full-service investment banking company.
Georgian
Georgian is a growth-stage investment firm that partners with B2B software and AI companies, providing capital, strategic guidance, and technical expertise to help businesses scale and innovate.
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and frontier technology innovations.
What's next for Signpost?
Looking ahead, Signpost is well-positioned to leverage its recent capital infusion to accelerate product innovation and expand its footprint within the B2B software ecosystem. The strategic focus remains on deepening its artificial intelligence capabilities and refining its data-driven marketing insights to maintain a competitive edge. By aligning with growth-stage partners, the company is poised to transition from a scaling enterprise to a dominant force in the digital marketing automation space, prioritizing long-term value creation and sustainable revenue growth through enhanced operational execution.
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