What is Sift?
Sift operates as an AI-driven platform designed to empower online businesses with robust fraud detection and digital trust solutions. Leveraging machine learning, identity intelligence, and real-time decisioning, the company provides a comprehensive suite of tools to mitigate risks such as payment fraud, account takeovers, content fraud, and other emerging digital threats. This advanced capability positions Sift as a critical partner for businesses seeking to maintain secure and trustworthy online environments.
How much funding has Sift raised?
Sift has raised a total of $158.1M across 7 funding rounds:
Angel/Seed
$1.5M
Other Financing Round
$1.6M
Series A
$4M
Series B
$18M
Series C
$30M
Series D
$53M
Unspecified
$50M
Angel/Seed (2011): $1.5M, investors not publicly disclosed
Other Financing Round (2011): $1.6M led by Alex Rampell, Y Combinator, Kevin Scott, Alexis Ohanian, Max Levchin, and Harjeet Taggar
Series A (2013): $4M supported by Y Combinator, Andreessen Horowitz, Union Square Ventures, First Round Capital, and Glassdoor
Series B (2014): $18M featuring First Round Capital, Union Square Ventures, and Spark Capital
Series C (2016): $30M backed by Union Square Ventures, Insight Venture Partners, and Spark Capital
Series D (2018): $53M with participation from Spark Capital, Stripes Group, Insight Venture Partners, and Union Square Ventures
Unspecified (2021): $50M led by Union Square Ventures, Insight Partners, and Stripes Group
Key Investors in Sift
First Round Capital
First Round Capital is a venture capital firm known for investing in early-stage technology companies. They focus on providing strategic guidance and capital to help startups scale and achieve market leadership.
Union Square Ventures
Union Square Ventures is a venture capital firm that invests in transformative markets, focusing on companies that leverage technological and societal shifts to build the future.
Spark Capital
Spark Capital is an investment banking company that provides a full range of services to its clients, supporting their financial growth and strategic objectives.
What's next for Sift?
The recent major strategic investment signals a strong confidence from backers in Sift's ongoing mission to enhance digital trust and safety. This influx of capital is likely to fuel further innovation in its AI capabilities, expand its market reach, and bolster its efforts to combat evolving fraud tactics. Sift is poised to deepen its impact across various online industries, reinforcing its position as a leader in the fraud prevention and digital trust landscape.
See full Sift company page
