What is Shuttlerock?
Shuttlerock operates as a specialized visual marketing platform designed to bridge the gap between social media engagement and commercial conversion. By enabling brands to harness user-generated and social content directly on their websites, the company provides a seamless integration that enhances consumer trust and improves conversion rates. Its market position is defined by its ability to transform raw social media interactions into structured, high-impact marketing assets, serving a diverse range of enterprise clients who require scalable content solutions. The company's focus on visual storytelling and data-driven engagement has positioned it as a critical tool for modern digital marketing teams seeking to optimize their online presence.
How much funding has Shuttlerock raised?
Shuttlerock has raised a total of $4.7M across 3 funding rounds:
Other Financing Round
$500K
Series A
$2.4M
Series B
$1.8M
Other Financing Round (2011): $500K with participation from TJK NZ LIMITED, Jonathan Hendriksen, and Maurice Eng
Series A (2014): $2.4M led by ICE Angels, Opt, Air New Zealand, Auckland, and Black Cat Cruises
Series B (2016): $1.8M supported by TJK NZ LIMITED, Jonathan Hendriksen, Tomoe YAMADA, Mamoru TANIYA, Jim Zarley, Ice Angels, OPT, and Tim Williams
Key Investors in Shuttlerock
ICE Angels
Established in 2003, ICE Angels is a network of start-up investors that collaborate to invest in and support exceptional teams that are exploiting global opportunities.
Air New Zealand
Air New Zealand is the national airline and flag carrier of New Zealand, recognized for its strong focus on customer experience, innovation, and sustainability initiatives.
Auckland
Discover Auckland serves as a comprehensive guide for exploring Auckland, offering insights into top attractions, dining options, and upcoming events for locals and tourists.
What's next for Shuttlerock?
Following the successful completion of its recent funding cycle, Shuttlerock is well-positioned to accelerate its product development roadmap and deepen its penetration into international markets. The strategic infusion of capital will likely be directed toward enhancing the platform's automated content curation capabilities and expanding its global sales infrastructure. As the digital advertising ecosystem continues to shift toward authentic, content-led strategies, Shuttlerock's focus on high-conversion visual assets provides a robust foundation for sustained growth. Future initiatives are expected to prioritize the integration of advanced analytics and AI-driven content optimization, ensuring the company remains at the forefront of the marketing technology sector.
See full Shuttlerock company page
