What is Shuttlerock?
Founded in 2011 and headquartered in Nelson, New Zealand, Shuttlerock operates a sophisticated visual marketing platform designed to bridge the gap between social media content and commercial performance. By enabling enterprises to seamlessly integrate user-generated and social content into their digital storefronts, the company facilitates higher conversion rates and deeper consumer engagement. Shuttlerock occupies a critical niche in the martech landscape, providing the infrastructure necessary for brands to leverage authentic social proof at scale, thereby driving measurable commercial outcomes in an increasingly competitive digital marketplace.
How much funding has Shuttlerock raised?
Shuttlerock has raised a total of $4.7M across 3 funding rounds:
Other Financing Round
$500K
Series A
$2.4M
Series B
$1.8M
Other Financing Round (2011): $500K with participation from Jonathan Hendriksen, Maurice Eng, and TJK NZ LIMITED
Series A (2014): $2.4M led by Black Cat Cruises, ICE Angels, Auckland, Air New Zealand, and Opt
Series B (2016): $1.8M supported by TJK NZ LIMITED, Jonathan Hendriksen, OPT, Tim Williams, Jim Zarley, Tomoe YAMADA, Ice Angels, and Mamoru TANIYA
Key Investors in Shuttlerock
Black Cat Cruises
A pioneering eco-tourism operator in New Zealand that provides strategic capital to innovative local ventures.
ICE Angels
A prominent network of start-up investors dedicated to supporting exceptional teams that are exploiting global market opportunities.
Auckland
A regional development entity focused on fostering economic growth and innovation within the Tāmaki Makaurau business ecosystem.
What's next for Shuttlerock?
Following its latest major strategic investment, Shuttlerock is well-positioned to accelerate its product development roadmap and enhance its enterprise-grade feature set. The company's trajectory suggests a focus on deepening its integration capabilities with major social platforms and expanding its reach into key international markets. By leveraging its established foundation, Shuttlerock aims to refine its algorithmic content curation tools, ensuring that brands can maintain high-velocity visual storytelling while optimizing for performance-driven marketing metrics. As the demand for authentic, social-first advertising continues to rise, the firm is poised to capitalize on its unique position as a conduit between social media ecosystems and enterprise-level e-commerce success.
See full Shuttlerock company page
