What is ShotTracker?
ShotTracker provides a sophisticated ecosystem of AI-driven video, statistics, and analytics tools designed to optimize team performance and fan engagement. By bridging the gap between raw athletic output and actionable intelligence, the company serves a diverse clientele ranging from coaches and front-office executives to sports media entities. Its core offerings, including the AI Scouting Solution and the Ultimate Coaching Edge, are engineered to revolutionize basketball intelligence, providing real-time, high-fidelity data that facilitates smarter, faster decision-making on and off the court.
How much funding has ShotTracker raised?
ShotTracker has raised a total of $27.8M across 5 funding rounds:
Private Equity
$635K
Private Equity
$750K
Angel/Seed
$5M
Series A
$10.4M
Other Financing Round
$11M
Private Equity (2014): $635K, investors not publicly disclosed
Private Equity (2014): $750K, investors not publicly disclosed
Angel/Seed (2016): $5M supported by Service Provider Capital, Greycroft Partners, Sovereign's Capital, Irish Angels, ward.ventures, and R/GA
Series A (2018): $10.4M featuring Greycroft Partners, David Stern, Elysian Park Ventures, Irish Angels, KCRise Fund, SeventySix Capital, Ryan Howard, and Ward.Ventures
Other Financing Round (2021): $11M backed by Verizon Ventures and Evertz Microsystems Ltd
Key Investors in ShotTracker
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network of media and technology industry connections.
Verizon Ventures
Verizon is a global telecommunications and technology company that provides a comprehensive portfolio of communication, connectivity, and digital solutions for diverse industries.
SeventySix Capital
SeventySix Capital is a specialized venture capital platform focused on sports betting, esports, and sports tech, connecting entrepreneurs with professional athletes and industry influencers.
What's next for ShotTracker?
Following the latest capital injection, ShotTracker is well-positioned to accelerate its product roadmap and expand its footprint within the global sports analytics market. The strategic nature of the recent financing suggests a focus on deepening integration with telecommunications and media infrastructure, likely aimed at enhancing the real-time delivery of sports data. As the company moves beyond its initial scaling phase, the focus will likely shift toward broader market penetration and the refinement of its AI-driven scouting capabilities to maintain its competitive edge in an increasingly data-centric sports landscape.
See full ShotTracker company page
