What is Shopkick?
Shopkick operates as a sophisticated mobile platform designed to gamify the shopping journey. By incentivizing user interactions—ranging from product discovery and video engagement to in-store visits and final transactions—the company provides a comprehensive data-driven bridge between digital marketing and brick-and-mortar retail. The platform serves as a critical tool for major enterprise partners, including industry leaders like Best Buy, Clorox, and Unilever, enabling them to execute precise targeting strategies. Through its innovative use of rewards, Shopkick has positioned itself as a vital intermediary in the modern path-to-purchase, facilitating seamless omnichannel experiences that drive measurable consumer behavior shifts.
How much funding has Shopkick raised?
Shopkick has raised a total of $28.3M across 5 funding rounds:
Series A
$2.5M
Series B
$15M
Other Financing Round
$6.7M
Debt
$2M
Debt
$2M
Series A (2009): $2.5M with participation from Kleiner Perkins Caufield & Byers
Series B (2010): $15M led by Kleiner Perkins Caufield & Byers and Greylock Partners
Other Financing Round (2014): $6.7M supported by SevenVentures
Debt (2020): $2M featuring PPP
Debt (2021): $2M backed by PPP
Key Investors in Shopkick
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that invests in early and growth-stage technology and life-science companies, providing operational support from seed through IPO.
Greylock Partners
A global venture capital firm managing significant assets, investing in exceptional entrepreneurs at all stages to build category-leading companies with a focus on innovation.
SevenVentures
The investment arm of the ProSiebenSat.1 Group, specializing in media-for-equity deals to help B2C growth companies achieve market leadership through TV advertising power.
What's next for Shopkick?
With the support of its latest strategic financing, Shopkick is well-positioned to accelerate its product roadmap and deepen its penetration within the retail technology market. The company's focus remains on refining its data analytics capabilities to provide even greater value to its brand partners, ensuring that the rewards ecosystem remains both engaging for consumers and highly effective for retailers. As the retail sector continues to evolve toward a hybrid model, Shopkick's ability to influence the entire consumer journey will likely remain a core competitive advantage, potentially attracting further institutional interest as it scales its operations and expands its reach across diverse retail categories.
See full Shopkick company page
