What is Shopkick?
Shopkick operates at the intersection of mobile technology and retail loyalty, providing a sophisticated platform that incentivizes consumer behavior through its proprietary currency, kicks. By rewarding users for activities ranging from browsing digital offers to physical store visits, the company creates a high-engagement loop that benefits both shoppers and retail partners. The platform serves as a critical bridge for major brands and retailers, including industry leaders like Best Buy and Unilever, to drive foot traffic and influence the path to purchase. Through its innovative targeting capabilities and data-driven insights, Shopkick facilitates a seamless omnichannel shopping experience that is both rewarding for the consumer and highly impactful for the enterprise client.
How much funding has Shopkick raised?
Shopkick has raised a total of $28.3M across 5 funding rounds:
Series A
$2.5M
Series B
$15M
Other Financing Round
$6.7M
Debt
$2M
Debt
$2M
Series A (2009): $2.5M with participation from Kleiner Perkins Caufield & Byers
Series B (2010): $15M led by Greylock Partners and Kleiner Perkins Caufield & Byers
Other Financing Round (2014): $6.7M supported by SevenVentures
Debt (2020): $2M featuring PPP
Debt (2021): $2M backed by PPP
Key Investors in Shopkick
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and life-science companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech with capital and operational support from seed through IPO or acquisition.
Greylock Partners
83North is a global venture capital firm managing over $2.2 billion, investing in exceptional entrepreneurs at all stages to build category-leading companies with a focus on innovation and scaling.
SevenVentures
SevenVentures is the investment arm of the ProSiebenSat.1 Group, specializing in B2C growth companies by providing a unique combination of media power, capital, and operational know-how to drive market leadership.
What's next for Shopkick?
With the recent injection of capital, Shopkick is well-positioned to accelerate its product development and expand its footprint in the competitive retail technology landscape. The company's focus remains on enhancing its data analytics capabilities to provide deeper insights for its retail partners, while simultaneously scaling its user base through improved engagement features. As the retail sector continues to evolve toward a more integrated digital-physical model, Shopkick's ability to leverage its existing network and strategic partnerships will be paramount. The firm is expected to prioritize the optimization of its rewards ecosystem, ensuring that it remains the premier choice for brands seeking to influence consumer behavior in an increasingly fragmented market.
See full Shopkick company page
