What is Shopfront?
Shopfront operates at the intersection of the circular economy and retail technology, providing a centralized platform for users to list, manage, and sell pre-loved items across major marketplaces including Depop, eBay, Facebook Marketplace, and Grailed. By automating the multi-channel listing process, Shopfront addresses the friction inherent in the re-commerce sector, allowing sellers to maximize their reach and operational efficiency. The platform recently validated its business model through a successful paid pilot program, proving that its software-led approach to inventory management is highly scalable for both casual sellers and professional resellers.
How much funding has Shopfront raised?
Shopfront has raised a total of $950K across 2 funding rounds:
Debt
$150K
Other Financing Round
$800K
Debt (2020): $150K with participation from PPP
Other Financing Round (2025): $800K led by Perth Angels, Antler, and Co Ventures
Key Investors in Shopfront
Perth Angels
A network of private investors based in Western Australia focused on providing efficient capital allocation and deal flow for early-stage, investment-ready opportunities.
Antler
A global early-stage venture capital firm that partners with exceptional founders across six continents to launch and scale startups addressing meaningful market challenges.
Co Ventures
A pre-seed fund dedicated to supporting Australian founders with global ambitions, providing strategic guidance and capital to software-led companies.
What's next for Shopfront?
With this major strategic investment, Shopfront is well-positioned to accelerate its product roadmap and expand its integration capabilities. The company is expected to focus on enhancing its automated listing tools and deepening its presence within the global re-commerce ecosystem. By leveraging the expertise of its backers, Shopfront aims to solidify its market position as the primary infrastructure layer for the secondary retail market, potentially exploring new geographic territories and advanced analytics features to further empower its user base.
See full Shopfront company page
