What is Shoot 360?
Founded in 2012 by Craig Moody, Shoot 360 operates a network of advanced training facilities that leverage interactive technology to quantify basketball performance. The company provides a comprehensive ecosystem for athletes to test, train, and track metrics related to shooting, ball handling, and passing. By digitizing the traditional coaching experience, Shoot 360 offers a scalable model that appeals to both amateur enthusiasts and professional athletes seeking precision-based improvement. Its market position is defined by its ability to bridge the gap between immersive gaming-style engagement and rigorous athletic conditioning, effectively creating a new category in the sports training industry.
How much funding has Shoot 360 raised?
Shoot 360 has raised a total of $3.5M across 4 funding rounds:
Private Equity
$800K
Debt
$150K
Debt
$333K
Series B
$2.3M
Private Equity (2013): $800K, investors not publicly disclosed
Debt (2020): $150K led by PPP
Debt (2021): $333K supported by PPP
Series B (2021): $2.3M featuring Trae Young and Sue Bird
Key Investors in Shoot 360
Trae Young
A prominent professional basketball player whose investment reflects a strategic interest in the intersection of elite athletic performance and modern training technology.
Sue Bird
A legendary professional basketball athlete and investor who brings deep industry expertise and a focus on the future of sports development and training innovation.
Undisclosed Investor
An institutional backer providing the necessary capital to support the company's early-stage infrastructure and operational growth.
What's next for Shoot 360?
With the recent influx of capital, Shoot 360 is poised to accelerate its national expansion and enhance its technological infrastructure. The company is expected to focus on refining its performance tracking algorithms and potentially integrating AI-driven feedback loops to further personalize the training experience. As the firm scales, the strategic involvement of high-profile professional athletes suggests a move toward broader brand integration and potential partnerships within the professional basketball ecosystem. Future growth will likely center on increasing the density of its training centers while exploring digital-only subscription models to capture a global audience of basketball players.
See full Shoot 360 company page
