What is Shoot 360?
Founded in 2012 by Craig Moody, Shoot 360 operates at the intersection of physical sports and digital analytics. The company provides a comprehensive suite of interactive tools designed to quantify and improve core basketball skills, including shooting, ball handling, and passing. By leveraging advanced sensor technology and real-time feedback loops, Shoot 360 transforms the training experience into a measurable, data-centric process.
The firm's market position is defined by its unique ability to gamify athletic improvement while maintaining rigorous performance standards. Unlike traditional training facilities, Shoot 360 offers a scalable, technology-first model that appeals to a wide demographic, from youth athletes to professional players. This dual focus on engagement and objective improvement has made the company a standout entity in the competitive landscape of sports performance technology.
How much funding has Shoot 360 raised?
Shoot 360 has raised a total of $3.5M across 4 funding rounds:
Private Equity
$800K
Debt
$150K
Debt
$333K
Series B
$2.3M
Private Equity (2013): $800K, investors not publicly disclosed
Debt (2020): $150K led by PPP
Debt (2021): $333K supported by PPP
Series B (2021): $2.3M featuring Trae Young and Sue Bird
Key Investors in Shoot 360
Trae Young
A professional basketball player and entrepreneur with a keen interest in the intersection of sports performance and emerging technology.
Sue Bird
A legendary professional basketball player and investor who focuses on supporting innovative ventures that advance the future of athletic training.
PPP
Public-Private Partnership
What's next for Shoot 360?
Looking ahead, the infusion of capital will likely be directed toward the expansion of the company's physical training centers and the continued refinement of its software ecosystem. As the firm moves deeper into its growth phase, strategic priorities will likely include the integration of advanced AI-driven analytics to provide even more granular insights into player performance. Furthermore, the company is expected to explore partnerships with professional leagues and educational institutions to standardize its training methodology on a global scale.
The ongoing support from high-profile investors suggests that Shoot 360 is not merely a training facility provider but a platform company with the potential to redefine how athletic skills are taught and evaluated. By maintaining its focus on technological innovation and user experience, the company is poised to capture a significant share of the burgeoning sports-tech market.
