What is ShoeDazzle?
Founded in 2009 by Kim Kardashian, Brian Lee, Robert Shapiro, and MJ Eng, ShoeDazzle operates as a personalized fashion subscription service. The company curates and delivers a monthly selection of brand-name shoes, handbags, and accessories through a custom online showroom tailored to individual client style preferences. Headquartered in El Segundo, California, ShoeDazzle aims to replicate the boutique shopping experience for its online customer base.
How much funding has ShoeDazzle raised?
ShoeDazzle has raised a total of $66M across 4 funding rounds:
Series A
$7M
Series B
$13M
Series C
$40M
Private Equity
$6M
Series A (2009): $7M with participation from Polaris Partners and Crosscut
Series B (2010): $13M led by Lightspeed Venture Partners and Polaris Partners
Series C (2011): $40M supported by Lightspeed Venture Partners, Polaris Partners, and Andreessen Horowitz
Private Equity (2012): $6M featuring Polaris Partners, Lightspeed Venture Partners, and Andreessen Horowitz
Key Investors in ShoeDazzle
Polaris Partners
Polaris Partners is a venture capital firm that specializes in backing transformational companies in the biotech and healthcare sectors. With over two decades of experience, they partner with entrepreneurs to create successful business solutions, providing coaching, advice, and resources for growth.
Lightspeed Venture Partners
Lightspeed Venture Partners (lsvp.com) is a global multistage venture capital firm that raises dedicated funds and invests in early and growthstage technology companies across sectors such as enterprise software, consumer, fintech, and infrastructure, partnering with founders from seed through IPO/M&A.
Andreessen Horowitz
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What's next for ShoeDazzle?
The substantial enterprise-level funding indicates ShoeDazzle is poised for significant scaling and market expansion. This strategic investment will likely fuel enhancements in personalization technology, inventory expansion, and marketing efforts to further solidify its position in the competitive e-commerce fashion landscape. Future growth may involve exploring new product categories or refining the subscription model to increase customer lifetime value.
See full ShoeDazzle company page
