What is ShoeDazzle?
Founded in 2009 by Kim Kardashian, Brian Lee, Robert Shapiro, and MJ Eng, ShoeDazzle operates as a personalized boutique experience for shoe and handbag shoppers. The company delivers a curated selection of brand-name items and a custom online showroom tailored to each client's individual style preferences on a monthly basis. Headquartered in El Segundo, California, ShoeDazzle has established itself as a key player in the direct-to-consumer fashion market by leveraging personalized recommendations and a subscription-based model to drive customer engagement and loyalty.
How much funding has ShoeDazzle raised?
ShoeDazzle has raised a total of $66M across 4 funding rounds:
Series A
$7M
Series B
$13M
Series C
$40M
Private Equity
$6M
Series A (2009): $7M with participation from Crosscut and Polaris Partners
Series B (2010): $13M led by Polaris Partners and Lightspeed Venture Partners
Series C (2011): $40M supported by Lightspeed Venture Partners, Andreessen Horowitz, and Polaris Partners
Private Equity (2012): $6M featuring Andreessen Horowitz, Polaris Partners, and Lightspeed Venture Partners
Key Investors in ShoeDazzle
Polaris Partners
Polaris Partners is a venture capital firm that specializes in backing transformational companies in the biotech and healthcare sectors. With over two decades of experience, they partner with entrepreneurs to create successful business solutions, providing coaching, advice, and resources for growth.
Lightspeed Venture Partners
Lightspeed Venture Partners (lsvp.com) is a global multistage venture capital firm that raises dedicated funds and invests in early and growthstage technology companies across sectors such as enterprise software, consumer, fintech, and infrastructure, partnering with founders from seed through IPO/M&A.
Andreessen Horowitz
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What's next for ShoeDazzle?
With a history of substantial capital raises, including Series A, B, and C rounds, ShoeDazzle's recent major strategic investment signals a new phase of development. This backing is likely to be directed towards enhancing its technological infrastructure, expanding its product offerings, and potentially exploring new market segments. The company's focus on personalized styling and direct-to-consumer engagement positions it well to capitalize on evolving retail trends and maintain its competitive edge in the dynamic fashion industry.
See full ShoeDazzle company page
