What is Sharethrough?
Founded in 2008 and headquartered in San Francisco, California, Sharethrough operates within the ad technology sector. The company specializes in providing marketers and trading desks with solutions to deliver non-interruptive advertisements into the content streams of global publishers. This strategic positioning allows Sharethrough to facilitate a less intrusive advertising experience for consumers while offering value to advertisers seeking to reach their target audiences effectively. The company's growth trajectory, marked by multiple funding rounds, indicates a sustained effort to scale its operations and enhance its platform capabilities in the competitive digital advertising landscape.
How much funding has Sharethrough raised?
Sharethrough has raised a total of $40M across 6 funding rounds:
Angel/Seed
$1M
Series A
$5M
Series B
$5M
Series C
$17M
Series D
$10M
Debt
$2M
Angel/Seed (2008): $1M with participation from FLOODGATE and Baseline Ventures
Series A (2010): $5M led by FLOODGATE and North Bridge Venture Partners
Series B (2012): $5M supported by Flood Gate and North Bridge Venture Partners
Series C (2014): $17M featuring Elevation Partners, Patrick Keane, Floodgate Fund, Silver Creek Ventures, and North Bridge Venture Partners
Series D (2014): $10M backed by Elevation Partners, Floodgate, Silver Creek Ventures, Sky, and North Bridge Venture Partners
Debt (2020): $2M with participation from PPP
Key Investors in Sharethrough
Floodgate
Floodgate Fund is a venture capital firm specializing in early-stage technology investments, focusing on identifying and backing innovative companies that are considered pattern breakers in the tech industry.
North Bridge Venture Partners
North Bridge Venture Partners invests in exceptional individuals with disruptive ideas, providing seed-to-growth financing to transform startups into market leaders.
Elevation Partners
Elevation Partners was a pioneering private equity fund focused on technology and media, known for early investments in companies like Facebook and Yelp.
What's next for Sharethrough?
The substantial enterprise-level funding and recent strategic investment suggest Sharethrough is poised for significant expansion and innovation. This capital infusion is likely to fuel further development of its ad serving technology, potentially exploring new formats or programmatic enhancements. Strategic partnerships and market penetration efforts are expected to intensify, aiming to solidify its position against competitors. The company's focus on non-interruptive advertising aligns with evolving consumer preferences and regulatory trends, positioning it for continued relevance and growth in the digital advertising ecosystem.
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