What is Sharethrough?
Founded in 2008 and headquartered in San Francisco, Sharethrough operates as a specialized ad tech entity focused on optimizing the delivery of non-interruptive advertisements. By integrating seamlessly into the feeds of global publishers, the company provides marketers and trading desks with sophisticated tools to enhance user engagement without compromising the integrity of the digital experience. Its market position is defined by a commitment to native advertising standards, effectively bridging the gap between high-volume programmatic demand and the evolving requirements of premium content environments.
How much funding has Sharethrough raised?
Sharethrough has raised a total of $40M across 6 funding rounds:
Angel/Seed
$1M
Series A
$5M
Series B
$5M
Series C
$17M
Series D
$10M
Debt
$2M
Angel/Seed (2008): $1M with participation from FLOODGATE and Baseline Ventures
Series A (2010): $5M led by North Bridge Venture Partners and FLOODGATE
Series B (2012): $5M supported by North Bridge Venture Partners and Flood Gate
Series C (2014): $17M featuring Silver Creek Ventures, Patrick Keane, Elevation Partners, Floodgate Fund, and North Bridge Venture Partners
Series D (2014): $10M backed by Elevation Partners, Floodgate, Silver Creek Ventures, Sky, and North Bridge Venture Partners
Debt (2020): $2M with participation from PPP
Key Investors in Sharethrough
North Bridge Venture Partners
North Bridge Venture Partners invests in exceptional individuals whose innovative ideas have the potential to disrupt industries. The firm provides seed-to-growth financing to help turn those ideas into successful companies.
Floodgate Fund
Floodgate Fund is a venture capital firm that specializes in early stage investments in technology companies, aiming to support extraordinary founders at the pre-seed and seed stages.
Elevation Partners
Elevation Partners was a pioneering private equity investment fund that focused on the intersection of technology and media, fostering innovative companies through growth-oriented capital.
What's next for Sharethrough?
With the support of its latest strategic investment, Sharethrough is well-positioned to accelerate its product development roadmap and expand its reach within the enterprise advertising market. The company is expected to leverage this capital to refine its proprietary ad-serving technology, potentially focusing on AI-driven optimization and cross-platform scalability. As the digital advertising industry faces increasing scrutiny regarding user experience and data privacy, Sharethrough's focus on non-interruptive formats provides a distinct competitive advantage. Future growth will likely center on deepening partnerships with global publishers and enhancing the efficiency of its programmatic trading infrastructure to maintain its status as a leader in the ad tech space.
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