What is Sharethrough?
Founded in 2008 and headquartered in San Francisco, California, Sharethrough operates within the ad tech sector, providing innovative advertising technology that enables the delivery of non-interruptive ads across global publisher platforms. The company's core mission is to help marketers and trading desks serve advertisements seamlessly within the content consumers engage with, thereby enhancing user experience while achieving advertising objectives. Sharethrough's platform is designed to integrate advertising into the natural flow of digital content, differentiating it from more intrusive ad formats.
How much funding has Sharethrough raised?
Sharethrough has raised a total of $40M across 6 funding rounds:
Angel/Seed
$1M
Series A
$5M
Series B
$5M
Series C
$17M
Series D
$10M
Debt
$2M
Angel/Seed (2008): $1M with participation from Baseline Ventures and FLOODGATE
Series A (2010): $5M led by North Bridge Venture Partners and FLOODGATE
Series B (2012): $5M supported by North Bridge Venture Partners and Flood Gate
Series C (2014): $17M featuring Elevation Partners, Patrick Keane, Floodgate Fund, North Bridge Venture Partners, and Silver Creek Ventures
Series D (2014): $10M backed by Floodgate, Silver Creek Ventures, Sky, Elevation Partners, and North Bridge Venture Partners
Debt (2020): $2M with participation from PPP
Key Investors in Sharethrough
Baseline Ventures
Baseline Ventures is a firm that specializes in sports, entertainment, and brand licensing, known for creating iconic brand partnerships and representing top athletes. Their expertise in sports marketing and entertainment positions them as specialists in the industry.
Elevation Partners
Elevation Partners was a private equity investment fund focused on technology and media, known for early investments in companies like Facebook and Yelp. The firm's legacy continues through its co-founders and associated partners in new investment vehicles.
North Bridge Venture Partners
North Bridge Venture Partners provides seed-to-growth financing to disruptive ideas, focusing on transforming startups into market leaders by investing in exceptional individuals with innovative potential.
What's next for Sharethrough?
The recent major strategic investment in Sharethrough signals a pivotal moment for the ad tech firm, likely enabling further expansion of its technological capabilities and market reach. With a substantial total funding amount of $40M, the company is well-positioned to innovate in areas such as programmatic advertising, data analytics, and the development of new ad formats. This capital infusion is expected to fuel strategic initiatives aimed at strengthening its competitive edge against rivals and solidifying its role as a key player in the evolving digital advertising ecosystem. Future growth may involve exploring new geographic markets or enhancing its platform's integration with publisher and advertiser workflows.
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