What is Sett?
Founded in 2023 and headquartered in Tel Aviv, Israel, Sett AI is at the forefront of developing advanced AI agents designed to revolutionize the mobile game development and marketing landscape. The company's proprietary platform automates the creation of interactive in-game content and playable advertisements, enabling game studios to produce high-quality marketing assets up to 15 times faster and at a reduced cost of 25% compared to conventional methods. This efficiency gain positions Sett AI as a critical partner for studios aiming to optimize their production pipelines and enhance market reach.
How much funding has Sett raised?
Sett has raised a total of $57M across 3 funding rounds:
Series A
$15M
Seed
$12M
Series B
$30M
Seed (2025): $12M with participation from Bessemer Venture Partners and F2 Venture Capital
Series A (2025): $15M led by Bessemer Venture Partners, Saga VC, and Vgames
Series B (2026): $30M supported by Greenfield Partners, Bessemer Venture Partners, and F2 Venture Capital
Key Investors in Sett
Greenfield Partners
Greenfield Partners, managed by TPG Growth, is an investment firm with a focus on growth-stage companies across various sectors including technology, media, and telecommunications.
Bessemer Venture Partners
Bessemer Venture Partners is a long-standing venture capital firm with a global presence, known for its early-stage investments in technology companies and a history dating back to 1911.
F2 Venture Capital
F2 Venture Capital is an early-stage venture capital firm that actively supports Israeli founders in building transformative startups, offering both capital and a comprehensive operator platform.
What's next for Sett?
With substantial backing and a clear technological advantage, Sett AI is poised for significant expansion. The recent major strategic investment signals strong investor confidence in the company's innovative approach to AI in gaming. This capital infusion is expected to fuel further research and development, enhance platform capabilities, and broaden market penetration. Sett AI's focus on efficiency and cost reduction in game content creation and marketing suggests a strategic push to capture a larger share of the global mobile gaming market, potentially leading to further funding rounds or strategic partnerships as it scales.
See full Sett company page
