What is Sett?
Headquartered in Tel Aviv, Israel, and founded in 2023, Sett AI specializes in the development of sophisticated AI agents designed to streamline the mobile game production lifecycle. The company's platform provides a robust solution for studios, enabling the automated generation of interactive in-game content and high-performance playable advertisements. By reducing production timelines by up to 15 times and cutting costs by 75% compared to legacy methods, Sett AI addresses critical pain points in the gaming industry. Its market position is defined by its ability to bridge the gap between creative vision and technical execution, offering a scalable infrastructure that empowers developers to focus on core gameplay mechanics while the AI handles resource-intensive marketing and content creation tasks.
How much funding has Sett raised?
Sett has raised a total of $57M across 3 funding rounds:
Series A
$15M
Seed
$12M
Series B
$30M
Series A (2025): $15M with participation from Vgames, Saga VC, and Bessemer Venture Partners
Seed (2025): $12M led by Bessemer Venture Partners and F2 Venture Capital
Series B (2026): $30M supported by F2 Venture Capital, Greenfield Partners, and Bessemer Venture Partners
Key Investors in Sett
Bessemer Venture Partners
A globally recognized venture capital firm with a deep history of supporting transformative technology companies across multiple stages of growth.
F2 Venture Capital
An early-stage venture capital firm specializing in partnering with bold Israeli founders to build iconic, high-growth startups.
Greenfield Partners
A growth-oriented investment firm that focuses on technology and telecommunications companies capable of delivering significant market returns.
What's next for Sett?
With the successful closure of its latest funding round, Sett AI is poised to enter a phase of aggressive growth and product diversification. The strategic focus will likely center on expanding its footprint within the global mobile gaming market, potentially integrating more advanced machine learning models to enhance the personalization of in-game assets. As the company transitions into this next stage of development, it will likely prioritize talent acquisition and the strengthening of its enterprise-grade service offerings. The continued backing from prominent venture capital firms suggests a long-term commitment to establishing Sett AI as a foundational technology provider for the next generation of interactive entertainment, ensuring that the company remains at the forefront of the generative AI revolution in gaming.
See full Sett company page
