What is Sett?
Founded in 2023 and headquartered in Tel Aviv, Israel, Sett AI is at the forefront of developing advanced AI agents designed to streamline the creation and marketing processes for mobile game studios. Their proprietary platform automates the generation of interactive in-game content and playable advertisements, offering studios a substantial advantage by enabling the production of high-quality marketing materials up to 15 times faster and at a reduced cost of 25% compared to conventional methods. This efficiency boost positions Sett AI as a critical partner for studios aiming to accelerate their go-to-market strategies and enhance player engagement.
How much funding has Sett raised?
Sett has raised a total of $57M across 3 funding rounds:
Series A
$15M
Seed
$12M
Series B
$30M
Series A (2025): $15M with participation from Vgames, Bessemer Venture Partners, and Saga VC
Seed (2025): $12M led by F2 Venture Capital and Bessemer Venture Partners
Series B (2026): $30M supported by Greenfield Partners, F2 Venture Capital, and Bessemer Venture Partners
Key Investors in Sett
Greenfield Partners
Greenfield Partners, managed by TPG Growth's Rise Fund, focuses on investments across education, energy, financial services, healthcare, and technology sectors, aiming for companies that deliver complete returns.
F2 Venture Capital
F2 Venture Capital is an early-stage venture capital firm that supports Israeli founders in building transformative startups, offering a comprehensive Operator Platform for guidance and capital.
Bessemer Venture Partners
Bessemer Venture Partners is a long-standing venture capital firm with a global presence, established in 1911, known for investing in early-stage and growth-stage companies.
What's next for Sett?
The recent substantial capital infusion, characterized as a major strategic investment, signals Sett AI's transition into a scaling phase. This financing is expected to fuel further research and development into their AI agent technology, expand their market reach, and enhance their operational capabilities. The company's focus on automating key aspects of game development and marketing positions it to capitalize on the growing demand for efficient and cost-effective solutions within the competitive mobile gaming industry. Sett AI's trajectory suggests a continued emphasis on innovation and strategic partnerships to solidify its market leadership.
See full Sett company page
