What is Sett?
Headquartered in Tel Aviv, Israel, Sett AI operates at the vanguard of AI-driven gaming technology. The company specializes in the development of sophisticated AI agents designed to assist mobile game studios in the creation and marketing of digital entertainment. By automating the generation of interactive in-game content and playable ads, Sett AI enables studios to produce high-quality marketing materials up to 15 times faster than traditional workflows, while simultaneously reducing production costs by 25%. This value proposition positions the company as a vital partner for studios looking to scale their user acquisition efforts in an increasingly competitive mobile landscape.
How much funding has Sett raised?
Sett has raised a total of $57M across 3 funding rounds:
Series A
$15M
Seed
$12M
Series B
$30M
Series A (2025): $15M with participation from Vgames, Saga VC, and Bessemer Venture Partners
Seed (2025): $12M led by Bessemer Venture Partners and F2 Venture Capital
Series B (2026): $30M supported by F2 Venture Capital, Greenfield Partners, and Bessemer Venture Partners
Key Investors in Sett
F2 Venture Capital
F2 Venture Capital is an early-stage venture capital firm that partners with bold Israeli founders to build transformative startups from inception to growth.
Bessemer Venture Partners
Bessemer Venture Partners is a global venture capital firm with a long-standing history of investing in innovative technology companies across various stages.
Greenfield Partners
Greenfield Partners is a growth-stage investment firm that focuses on technology and tech-enabled businesses, often providing the capital necessary for scaling operations.
What's next for Sett?
With the successful closure of its latest financing round, Sett AI is well-positioned to accelerate its product roadmap and expand its footprint within the global gaming ecosystem. The strategic focus will likely shift toward enhancing the capabilities of its AI agents, potentially integrating more advanced generative models to further reduce the friction between game design and marketing execution. As the company transitions from its early-stage development phase into a period of aggressive scaling, the continued support from its institutional backers will be instrumental in navigating the complexities of international market expansion and maintaining its technological edge in the rapidly evolving AI-gaming sector.
See full Sett company page
