What is ServiceTrade?
Founded in 2012 and headquartered in Durham, North Carolina, ServiceTrade provides a comprehensive SaaS platform tailored for commercial service contractors. The company's core value proposition lies in its ability to digitize the workflow between office staff and field technicians, thereby enhancing customer experience and operational efficiency. By offering a unified web and mobile interface, ServiceTrade enables contractors to manage complex service requests, scheduling, and documentation in real-time. This focus on the service contractor vertical has allowed the company to carve out a significant market share, positioning itself as an essential tool for businesses looking to modernize their field operations through cloud-based technology.
How much funding has ServiceTrade raised?
ServiceTrade has raised a total of $90.2M across 4 funding rounds:
Private Equity
$700K
Private Equity
$4.1M
Debt
$350K
Private Equity
$85M
Private Equity (2012): $700K, investors not publicly disclosed
Private Equity (2015): $4.1M, investors not publicly disclosed
Debt (2020): $350K supported by PPP
Private Equity (2021): $85M featuring JMI Equity, Bull City Venture Partners, and Frontier Growth Advisors Pvt
Key Investors in ServiceTrade
JMI Equity
JMI Equity is a growth equity firm established in 1992 that specializes in providing capital and strategic guidance to leading software companies.
Bull City Venture Partners
Bull City Venture Partners is a Durham-based venture capital firm focused on supporting early-stage B2B software founders through strategic investment and operational mentorship.
Frontier Growth Advisors Pvt
Frontier Growth Advisors is a professional services firm that provides specialized solutions and strategic advisory services across various industry sectors.
What's next for ServiceTrade?
With the recent infusion of capital, ServiceTrade is well-positioned to accelerate its product development roadmap and expand its market reach. The company is expected to leverage these resources to enhance its feature set, potentially integrating advanced analytics and automated scheduling capabilities to further differentiate its offering. As the demand for digital transformation in the service industry continues to rise, ServiceTrade's strategic focus will likely remain on deepening its enterprise-grade capabilities and strengthening its footprint among large-scale service providers. The ongoing support from growth-oriented investors suggests a long-term commitment to maintaining a leadership position in the B2B software ecosystem.
See full ServiceTrade company page
