What is Serious Labs?
Originally established in 2005 as 3D Interactive, Serious Labs rebranded in 2013 to better align with its mission of delivering high-fidelity industrial simulators. The company operates at the intersection of immersive technology and industrial safety, providing sophisticated training solutions that mitigate the risks associated with heavy machinery operation. By simulating complex, real-world environments, Serious Labs enables contractors and industrial operators to refine their skills in a controlled, risk-free setting. This approach not only improves workforce competency but also significantly reduces the likelihood of workplace accidents, positioning the company as a critical partner for organizations prioritizing safety and productivity in the built environment.
How much funding has Serious Labs raised?
Serious Labs has raised a total of $5M across 1 funding round:
Series A
$5M
Series A (2017): $5M with participation from Brick & Mortar Ventures and United Rentals
Key Investors in Serious Labs
Brick & Mortar Ventures
Brick and Mortar Ventures is a venture capital firm focused on early-stage software and hardware solutions that disrupt the architecture, engineering, and construction industries.
United Rentals
United Rentals is a premier industrial equipment rental company that provides comprehensive solutions, including fleet management and safety training, to the global construction and infrastructure sectors.
What's next for Serious Labs?
With the recent capital injection, Serious Labs is poised to transition from a specialized simulation provider to a dominant force in enterprise-level industrial training. The strategic focus will likely center on scaling its software-as-a-service (SaaS) capabilities and deepening its integration with existing industrial workflows. As the construction and infrastructure sectors continue to embrace digital transformation, the demand for high-fidelity, scalable training solutions is expected to rise. Serious Labs is strategically aligned to capture this market share by expanding its library of simulation modules and fostering deeper partnerships with global equipment providers and construction firms. The company's roadmap suggests a continued commitment to innovation, ensuring that its technological offerings remain at the forefront of the industrial safety landscape.
See full Serious Labs company page
