What is Sequifi?
Sequifi is pioneering the first all-in-one real-time pay and forecasting engine specifically engineered for home services companies. Developed by industry veterans with over three decades of combined experience in sectors like pest control and solar, Sequifi equips field workers with immediate payment capabilities and transparent earning insights. Simultaneously, it provides business owners with the essential systems infrastructure required for scaling operations and enhancing talent retention. The platform serves a diverse range of industries including pest control, solar, mortgage, HVAC, landscaping, fiber, roofing, plumbing, and electrical services.
How much funding has Sequifi raised?
Sequifi has raised a total of $13.4M across 2 funding rounds:
Private Equity
$6.7M
Seed
$6.7M
Private Equity (2025): $6.7M, investors not publicly disclosed
Seed (2025): $6.7M led by The Frazier Group, Cervin Ventures, and Tokyo Black
Key Investors in Sequifi
The Frazier Group
The Frazier Group specializes in luxury real estate listings, utilizing advanced online marketing techniques and an insider network to secure premium offers for clients. They are committed to leveraging technology and staying updated on market trends to provide exceptional service. Their target clients include home buyers and sellers in Riverside County, particularly those seeking luxury properties. The team is known for their professionalism, responsiveness, and dedication to meeting clients' real estate needs.
Cervin Ventures
Cervin is an early stage fund that invests in entrepreneurs disrupting the enterprise application, infrastructure, and tools sectors. The company partners with product visionaries to provide strategic guidance and leverage a vast network of experts to support business and product strategies. Cervin identifies ideal user personas and design partners to assist portfolio companies in their product development and go-to-market strategies, catering to clients ranging from small businesses to Fortune 500 enterprises. The team consists of seasoned entrepreneurs who understand the challenges of scaling startups and offer more than just capital.
Tokyo Black
Tokyo Black is a streetwear brand co-founded in 2019 by Junior and Lena, and is based in Germany. The brand focuses on contemporary fashion, appealing to a youthful and trend-conscious audience. They offer a variety of products including clothing and accessories, showcased through lookbooks and an online shop. Tokyo Black aims to build a community around its brand, engaging with customers through social media and other platforms.
What's next for Sequifi?
The recent major strategic investment signals a pivotal growth phase for Sequifi, likely enabling further development of its real-time pay and forecasting engine. This capital infusion is expected to fuel expansion into new markets and enhance its technological capabilities, solidifying its role as a critical infrastructure provider for the home services sector. The company's focus on empowering both workers with same-day payments and owners with scaling tools positions it for significant market penetration and leadership.
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