What is Sensel?
Founded by Ilya Rosenberg and Aaron Zarraga, Sensel is dedicated to advancing the capabilities of touch interfaces in computing. The company's innovative technology aims to merge touch sensitivity, force detection, and haptic feedback, addressing the environmental demands of ubiquitous computing. Sensel's flagship product, the Morph, has garnered critical acclaim, including a "Best in Show" award at SXSW 2017 and recognition as "Best MIDI Controller" at NAMM 2019. The technology is being integrated into a wide array of products, from trackpads and displays to mobile devices and automotive interfaces, signaling a broad market applicability.
How much funding has Sensel raised?
Sensel has raised a total of $47.1M across 3 funding rounds:
Series A
$28M
Debt
$350K
Series B
$18.8M
Series A (2020): $28M with participation from Morningside Group, Chariot Gold Limited, Susquehanna International Group, Palm Commerce Holdings Co. Ltd, Innolinks Ventures, SMiT, and SV Tech Ventures
Debt (2020): $350K led by PPP
Series B (2022): $18.8M supported by Global Lighting Technologies and Lenovo
Key Investors in Sensel
Global Lighting Technologies
Global Lighting Technologies, established in 2000, specializes in the design and manufacturing of advanced light guides, providing custom solutions for various companies. Their expertise in lighting technology likely aligns with Sensel's hardware innovation.
Lenovo
Lenovo is a global technology powerhouse known for its extensive range of personal computers, mobile devices, and enterprise solutions. Their investment suggests a strategic interest in integrating Sensel's advanced touch technology into future product lines.
Susquehanna International Group
Susquehanna International Group (SIG) is a global financial firm with diverse interests, including venture capital. Their participation indicates a belief in Sensel's disruptive potential and market strategy.
What's next for Sensel?
The recent major strategic investment in Sensel, following its Series B financing, indicates a strong market validation and positions the company for accelerated growth and broader commercialization. This capital infusion is expected to fuel further research and development, enhance manufacturing capabilities, and expand market penetration across various sectors, including consumer electronics, automotive, and professional audio-visual equipment. Sensel's trajectory suggests a move towards scaling its operations and solidifying its position as a leader in advanced human-computer interaction technologies.
See full Sensel company page
