What is Selfbook?
Selfbook operates as a specialized payment technology provider, engineering a sophisticated platform that enables hotels to accept payments through a seamless, single-tap interface. By consolidating diverse payment methods—including credit cards, digital wallets, and alternative payment rails—into one unified solution, the company effectively eliminates the friction typically associated with the hotel checkout experience. This approach addresses a critical operational pain point for hospitality properties, which often struggle with fragmented backend systems and complex integration requirements. By embedding its technology directly into hotel workflows, Selfbook not only enhances the guest experience but also provides properties with a robust, scalable infrastructure that supports global financial standards and simplifies technical management.
How much funding has Selfbook raised?
Selfbook has raised a total of $42M across 2 funding rounds:
Angel/Seed
$2M
Series A
$40M
Angel/Seed (2021): $2M with participation from Abstract Ventures, Better Tomorrow Ventures, and TenOneTen Ventures
Series A (2022): $40M led by Tiger Global Management, JAWS, the family office of Barry Sternlicht, Fin Venture Capital, Lachy Groom, and Valia Ventures
Key Investors in Selfbook
Tiger Global Management
Tiger Global Management is a prominent investment firm deploying capital across both public and private markets, known for its extensive portfolio in high-growth technology companies.
Fin Venture Capital
Fin is a global asset management firm focused on full life cycle investing in B2B FinTech companies, providing strategic support through its extensive operating playbook.
Valia Ventures
Valia Ventures is a venture capital firm that employs a multi-stage investment approach, backing founders who are building iconic companies across various global sectors.
What's next for Selfbook?
With the support of its latest capital injection, Selfbook is poised to enter a new phase of aggressive growth and product expansion. The company's strategic roadmap likely involves deepening its integration capabilities across major hotel property management systems and expanding its footprint in key international markets. As the hospitality sector continues to recover and digitize, Selfbook's focus on reducing transaction friction positions it as a vital partner for properties seeking to optimize revenue and guest satisfaction. Future developments will likely center on enhancing the platform's security features and broadening its suite of financial services, ensuring that Selfbook remains at the forefront of the hospitality fintech ecosystem.
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