What is Selfbook?
Selfbook operates as a payment technology provider specializing in streamlined transaction processing for the hospitality sector. The company has developed a platform that enables hotels to accept payments through a single-tap interface, significantly reducing friction in the checkout experience for guests. By consolidating multiple payment methods into one seamless solution, Selfbook addresses a critical operational challenge that hospitality properties face when managing diverse guest payment preferences. The platform supports comprehensive payment acceptance capabilities across the global financial ecosystem. Hotels using Selfbook can process transactions from all major credit and debit card networks, alongside digital wallet solutions and alternative payment methods that continue to gain adoption among travelers. This breadth of payment support ensures that properties can accommodate virtually any guest preference without requiring separate integrations or systems, thereby simplifying backend operations and reducing technical complexity. Selfbook's approach to payment acceptance reflects a deeper understanding of hospitality operations. Rather than treating payments as a standalone function, the company has engineered its solution to integrate naturally into the guest experience and hotel workflows.
How much funding has Selfbook raised?
Selfbook has raised a total of $42M across 2 funding rounds:
Angel/Seed
$2M
Series A
$40M
Angel/Seed (2021): $2M with participation from Abstract Ventures, Better Tomorrow Ventures, and TenOneTen Ventures
Series A (2022): $40M led by Tiger Global Management, JAWS, the family office of Barry Sternlicht, Fin Venture Capital, Valia Ventures, and Lachy Groom
Key Investors in Selfbook
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Fin Venture Capital
Fin is a global asset management firm focused on full life cycle investing in B2B FinTech companies across the US, UK, and Europe. Their investing platform includes Pre-Seed, Early Stage, Growth Equity, and Public Equity strategies, with a focus on six sub-sectors within FinTech.
Valia Ventures
Valia Ventures is a venture capital firm that invests in founders creating innovative and iconic companies across various sectors, offering a multi-stage investment approach from pre-seed to mature companies.
What's next for Selfbook?
With substantial backing, Selfbook is poised for accelerated growth and market expansion within the hospitality payments landscape. The recent capital infusion, following a Series A round led by prominent investors, signals a strategic phase for scaling operations and enhancing its innovative payment technology. Future developments are expected to focus on deepening integrations with hotel management systems and expanding its global payment processing capabilities. The company's trajectory suggests a strong emphasis on solidifying its position as a leader in simplifying financial transactions for the travel industry, potentially exploring new verticals or advanced features to further optimize the guest and operator experience.
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