What is Selfbook?
Selfbook operates as a payment technology provider specializing in streamlined transaction processing for the hospitality sector. The company has developed a platform that enables hotels to accept payments through a single-tap interface, significantly reducing friction in the checkout experience for guests. By consolidating multiple payment methods into one seamless solution, Selfbook addresses a critical operational challenge that hospitality properties face when managing diverse guest payment preferences. The platform supports comprehensive payment acceptance capabilities across the global financial ecosystem. Hotels using Selfbook can process transactions from all major credit and debit card networks, alongside digital wallet solutions and alternative payment methods that continue to gain adoption among travelers. This breadth of payment support ensures that properties can accommodate virtually any guest preference without requiring separate integrations or systems, thereby simplifying backend operations and reducing technical complexity. Selfbook's approach to payment acceptance reflects a deeper understanding of hospitality operations. Rather than treating payments as a standalone function, the company has engineered its solution to integrate naturally into the guest experience and hotel workflows.
How much funding has Selfbook raised?
Selfbook has raised a total of $42M across 2 funding rounds:
Angel/Seed
$2M
Series A
$40M
Angel/Seed (2021): $2M with participation from TenOneTen Ventures, Abstract Ventures, and Better Tomorrow Ventures
Series A (2022): $40M led by Tiger Global Management, Lachy Groom, JAWS, the family office of Barry Sternlicht, Valia Ventures, and Fin Venture Capital
Key Investors in Selfbook
TenOneTen Ventures
TenOneTen Ventures is a Los Angeles-based venture firm that invests in start-ups applying data and technology to disrupt existing industries.
Abstract Ventures
Abstract Ventures is a San Francisco-based venture capital firm known for its sector-agnostic investments in seed and early-stage companies, offering strong founder support and connections.
Fin Venture Capital
Fin Venture Capital is a global asset management firm exclusively focused on B2B FinTech companies, providing full life cycle investing across various stages and sub-sectors.
What's next for Selfbook?
With its recent Series A financing, Selfbook is poised for accelerated growth and market expansion. The company's focus on simplifying payment processing for the hospitality industry, a sector ripe for technological innovation, positions it well to capture a larger market share. Future developments are likely to include further enhancements to its platform, broader integration with hotel management systems, and potentially expanding its service offerings to adjacent markets within the travel and leisure industry. The substantial backing from prominent investors suggests a strong belief in Selfbook's business model and its capacity to scale effectively.
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