What is Seismic?
Seismic is recognized as a global leader in providing marketing and sales enablement solutions designed to enhance sales close rates and increase deal sizes, while simultaneously amplifying marketing's impact. The platform is utilized by large enterprises to boost sales productivity through the automated distribution of relevant information and personalized content to sales representatives for every buyer interaction. Seismic's robust content controls and visibility features ensure brand integrity and mitigate risk. Furthermore, its machine learning and analytics capabilities are instrumental in continuously refining the enablement process for large enterprises, thereby increasing the return on investment for sales content and directly linking it to revenue generation. Headquartered in San Diego, Seismic employs over 300 individuals worldwide.
How much funding has Seismic raised?
Seismic has raised a total of $446.6M across 8 funding rounds:
Series A
$4.5M
Series B
$20M
Series C
$40M
Series D
$20M
Series E
$100M
Debt
$150K
Series F
$92M
Series G
$170M
Series A (2013): $4.5M, investors not publicly disclosed
Series B (2014): $20M led by JMI Equity
Series C (2016): $40M supported by General Atlantic
Series D (2017): $20M featuring General Atlantic, JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, and T. Rowe Price
Series E (2018): $100M backed by Lightspeed Venture Partners, T. Rowe Price, JMI Equity, General Atlantic, and Jackson Square Ventures
Debt (2020): $150K with participation from PPP
Series F (2020): $92M led by T. Rowe Price, Permira, EDBI, Ameriprise Financial, Jackson Square Ventures, and Lightspeed Venture Partners
Series G (2021): $170M supported by Jackson Square Ventures, Permira, JMI Equity, and Lightspeed Venture Partners
Key Investors in Seismic
Jackson Square Ventures
Jackson Square Ventures is a venture capital firm that focuses on software and marketplace businesses, emphasizing strong business fundamentals and customer relationships. They partner with founders to build iconic companies and support early-stage companies in becoming sophisticated growth engines.
JMI Equity
JMI Equity is a growth equity firm established in 1992, headquartered in Baltimore, Maryland, with a primary focus on investing in leading software companies.
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies across various sectors including technology, financial services, and healthcare, aiming to accelerate growth and international expansion.
What's next for Seismic?
The substantial enterprise-level funding Seismic has garnered, particularly the recent strategic investment, signals a strong confidence in its market leadership and future potential. This capital infusion is expected to accelerate Seismic's product development, expand its global reach, and enhance its competitive edge in the rapidly evolving sales and marketing technology space. The company is well-positioned to leverage this financial backing to further solidify its standing as a critical partner for enterprises seeking to optimize their sales enablement strategies and drive revenue growth.
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