What is Scorebook Live?
Scorebook Live, formerly Varcity Sports, Inc., is a sports technology and media firm based in Spokane, Washington, established in 2013. The company specializes in developing an iPad-based application designed to equip teams, leagues, and tournaments with robust tools for real-time content publication to fans. Its innovative platform delivers live data feeds, including play-by-play action, box scores, and in-game analysis, thereby enhancing fan engagement. The company's focus on delivering immediate, actionable sports data positions it as a key player in sports media technology.
How much funding has Scorebook Live raised?
Scorebook Live has raised a total of $1.9M across 3 funding rounds:
Other Financing Round
$520K
Other Financing Round
$1.3M
Debt
$150K
Other Financing Round (2014): $520K with participation from Adam Morrison and Cowles Company
Other Financing Round (2016): $1.3M led by Cowles Company
Debt (2020): $150K supported by PPP
Key Investors in Scorebook Live
Cowles Company
Cowles Company, a diversified entity with a long-standing presence, has provided significant backing to Scorebook Live. Their investment likely stems from an interest in media and technology ventures that align with their broader portfolio, which includes real estate and other media interests.
PPP
Public-Private Partnership
Adam Morrison
Adam Morrison, an individual investor, has participated in Scorebook Live's funding rounds. While the specific nature of their investment thesis is not detailed, their involvement suggests a belief in the company's growth potential within the sports technology sector.
What's next for Scorebook Live?
With the recent major strategic investment, Scorebook Live is poised for accelerated growth and further development of its core technology. This capital infusion is likely to fuel expansion into new markets, enhance the capabilities of its real-time content publishing application, and potentially broaden its media partnerships. The company's enterprise-level funding context suggests a strategic push towards solidifying its market leadership and exploring new avenues for revenue generation within the digital sports media ecosystem. Future initiatives may include advanced analytics features and deeper integration with professional sports organizations.
See full Scorebook Live company page
