What is Scorebook Live?
Scorebook Live, formerly known as Varcity Sports, Inc., operates as a specialized sports technology and media enterprise. The company provides a sophisticated iPad-based application designed to empower teams, leagues, and tournament organizers with the capability to disseminate real-time content directly to fan bases. By offering granular data feeds, including play-by-play updates, comprehensive box scores, and in-depth in-game analysis, the platform serves as a critical bridge between athletic events and digital engagement. Headquartered in Spokane, Washington, the firm leverages its technological stack to enhance the spectator experience, effectively digitizing the traditional sports reporting workflow for a modern, mobile-first audience.
How much funding has Scorebook Live raised?
Scorebook Live has raised a total of $1.9M across 3 funding rounds:
Other Financing Round
$520K
Other Financing Round
$1.3M
Debt
$150K
Other Financing Round (2014): $520K with participation from Adam Morrison and Cowles Company
Other Financing Round (2016): $1.3M led by Cowles Company
Debt (2020): $150K supported by PPP
Key Investors in Scorebook Live
Cowles Company
Cowles Real Estate, a subsidiary of Cowles Company based in Spokane, Washington, has been operating for over a century. The company owns and manages a diverse portfolio of properties across the Western United States, including vacant land, office buildings, retail structures, residential complexes, and more.
Adam Morrison
An individual investor participating in the early-stage financing rounds to support the growth of the sports technology platform.
PPP
Public-Private Partnership
What's next for Scorebook Live?
Looking ahead, Scorebook Live is positioned to capitalize on the increasing demand for high-fidelity sports data and real-time fan engagement tools. The recent strategic investment provides the necessary liquidity to accelerate product development and potentially expand into new regional markets. As the sports media sector continues to prioritize interactive content, the company's focus on scalable, data-driven solutions will likely serve as a primary growth engine. Future strategic initiatives will likely involve deepening integration with professional and amateur leagues, further cementing its role as an essential utility in the sports technology value chain.
See full Scorebook Live company page
