What is Scentbird?
Founded in 2013 and headquartered in New York City, Scentbird operates as a specialized subscription service providing consumers with access to luxury perfumes and scents. The company has effectively bridged the gap between high-end fragrance houses and the modern consumer by offering a convenient, discovery-based retail experience. By prioritizing personalization and accessibility, Scentbird has carved out a significant market share, transitioning from a niche startup into a mature enterprise-level entity. Its business model relies on a sophisticated supply chain and a deep understanding of consumer preferences, allowing it to maintain high retention rates in a crowded beauty market.
How much funding has Scentbird raised?
Scentbird has raised a total of $22.8M across 5 funding rounds:
Other Financing Round
$40K
Angel/Seed
$1M
Angel/Seed
$2.8M
Series A
$18.6M
Debt
$350K
Other Financing Round (2014): $40K with participation from Entrepreneurs Roundtable Accelerator
Angel/Seed (2015): $1M, investors not publicly disclosed
Angel/Seed (2016): $2.8M supported by Alexis Ohanian, Michael Seibel, Eclipse, Vaizra Investments, FundersClub, Philip Krim, SGH CAPITAL, and Ludlow Ventures
Series A (2018): $18.6M featuring CEO1
Debt (2020): $350K backed by PPP
Key Investors in Scentbird
Entrepreneurs Roundtable Accelerator
Entrepreneurs Roundtable Accelerator is a prominent New York-based early-stage fund and technology accelerator that provides critical mentorship and capital to high-growth startups.
Eclipse
Eclipse Development Group focuses on fostering strategic partnerships and developing high-quality, aesthetically driven projects that deliver long-term value to communities.
Vaizra Investments
Vaizra Limited operates as a sophisticated digital trading platform, providing global clients with access to a diverse range of financial instruments and investment opportunities.
What's next for Scentbird?
Looking ahead, Scentbird is positioned to leverage its recent capital influx to further optimize its operational efficiency and explore new product categories. As the company moves beyond its initial scaling phase, the focus will likely shift toward enhancing its technological infrastructure and deepening its market penetration. The strategic deployment of these funds will be critical in maintaining a competitive edge against both legacy retailers and emerging digital-first brands. By continuing to prioritize customer-centric innovation and sustainable growth, Scentbird is well-equipped to navigate the complexities of the luxury retail sector while delivering consistent value to its stakeholders.
See full Scentbird company page
