What is Salsify?
Salsify empowers brand manufacturers to excel on the digital shelf by delivering the sophisticated commerce experiences consumers expect across all online shopping channels. The platform is utilized by major global brands, including Mars, LOreal, Coca-Cola, Bosch, and GSK, to enhance their online product visibility and sales performance. Salsify's solution addresses the critical need for brands to manage and optimize their product content across a fragmented digital retail environment, ensuring consistency and impact.
How much funding has Salsify raised?
Salsify has raised a total of $452.6M across 6 funding rounds:
Series A
$8M
Series B
$16.6M
Series C
$30M
Series D
$43M
Series E
$155M
Series F
$200M
Series A (2013): $8M with participation from North Bridge Venture Partners and Matrix Partners
Series B (2015): $16.6M led by Venrock, Matrix Partners, and North Bridge
Series C (2017): $30M supported by Venrock, North Bridge Venture Partners, Underscore.VC, and Matrix Partners
Series D (2018): $43M featuring Underscore VC, Matrix Partners, Greenspring Associates, North Bridge Venture partners, and Venrock
Series E (2020): $155M backed by Warburg Pincus LLC
Series F (2022): $200M with participation from TPG, Neuberger Berman, Cap Table Coalition, and Permira
Key Investors in Salsify
TPG
TPG is a global investment firm focused on managing alternative assets and supporting business growth across diverse industries, known for its collaborative approach and strategic insight in private equity, credit, real estate, and impact investing.
Neuberger Berman
Neuberger Berman is an independent, employee-controlled asset management company providing global investment solutions including equity, fixed income, and alternatives to institutions and individuals through various investment products.
Permira
Permira is a European private equity firm founded in 1985, which invests through private equity vehicles funded by pension funds and other institutions, focusing on growth-oriented companies.
What's next for Salsify?
The recent major strategic investment in Salsify indicates a strong confidence from its backers in the company's trajectory and its ability to capture a larger share of the digital commerce market. This capital infusion is expected to fuel further product development, enhance its go-to-market strategies, and potentially support international expansion. As Salsify continues to scale, its focus will likely remain on deepening its relationships with enterprise-level clients and innovating its platform to meet the evolving demands of online retail.
See full Salsify company page
