What is Safewill?
Safewill operates as a sophisticated online platform designed to democratize access to essential estate planning services. By leveraging user-friendly technology, the company enables individuals to draft legally valid wills and manage complex end-of-life arrangements with unprecedented ease. Through its affiliate, Safewill Legal, the firm provides a seamless bridge between digital convenience and professional legal oversight, ensuring that estate administration remains both affordable and compliant with regional regulations. This hybrid model has effectively captured a significant market share, addressing the growing demand for accessible wealth management and legacy protection tools in the digital age.
How much funding has Safewill raised?
Safewill has raised a total of $20M across 2 funding rounds:
Series A
$3M
Series B
$17M
Series A (2021): $3M with participation from Westpac
Series B (2024): $17M led by Reinventure Capital, Flying Fox Ventures, King River Capital, and Carthona Capital
Key Investors in Safewill
Reinventure Capital
Reinventure Capital invests in early-growth companies led by overlooked founders, focusing on strong financial returns and meaningful social impact.
Flying Fox Ventures
Flying Fox Ventures is an investment firm that supports early-stage startups in Australia and New Zealand, providing them with capital, resources, and expertise.
King River Capital
King River Capital is a venture capital firm that invests in high-growth technology businesses and exceptional teams globally, focusing on solving critical market problems.
What's next for Safewill?
With the successful closure of this Series B round, Safewill is well-positioned to scale its operations and deepen its market penetration. The strategic focus will likely shift toward enhancing the platform's automated legal workflows and expanding its suite of probate services to further reduce the administrative burden on families. As the company continues to integrate with broader financial services, it is poised to become a cornerstone of the digital legacy infrastructure, providing long-term value to its growing client base while maintaining its commitment to legal integrity and user accessibility.
See full Safewill company page
