What is Safewill?
Safewill operates as a digital service dedicated to simplifying the process of creating legally valid Wills and managing estate planning for individuals in Australia and New Zealand. Beyond Will preparation, the platform extends its services to include Power of Attorney and facilitates access to legal assistance for probate and estate administration through its affiliated law firm, Safewill Legal. By leveraging user-friendly technology and ensuring legal compliance, Safewill aims to make essential end-of-life planning accessible and affordable, empowering users to secure their legacy and provide for their loved ones.
How much funding has Safewill raised?
Safewill has raised a total of $20M across 2 funding rounds:
Series A
$3M
Series B
$17M
Series A (2021): $3M with participation from Westpac
Series B (2024): $17M led by Flying Fox Ventures, Reinventure Capital, King River Capital, and Carthona Capital
Key Investors in Safewill
Flying Fox Ventures
Flying Fox Ventures is an investment firm that supports early-stage startups in Australia and New Zealand, providing them with capital, resources, and expertise to help realize their innovative visions. The company fosters a community of investors interested in backing local entrepreneurs and their transformative ideas while aiming for significant returns.
Reinventure Capital
Reinventure Capital invests in early-growth companies led by overlooked founders, including Black, Latina/o, Indigenous, people of color, and women, focusing on strong financial returns and meaningful social impact. The firm targets post-seed companies that are scaling into mainstream American businesses.
King River Capital
King River Capital is a venture capital firm that invests in high-growth technology businesses and exceptional teams globally, focusing on solving critical market problems. The firm prides itself on being personal, attentive, accessible, and smart, providing tailored support to its portfolio companies.
What's next for Safewill?
With the recent major strategic investment, Safewill is poised for accelerated growth and market expansion. The company is likely to focus on enhancing its digital infrastructure, broadening its service portfolio, and potentially exploring new geographic markets beyond its current operational regions. Further development of its legal support network and strategic partnerships could also be on the horizon. This latest round of financing underscores investor confidence in Safewill's business model and its potential to capture a larger share of the estate planning market, signaling a commitment to scaling operations and solidifying its position as a leader in accessible legal solutions.
See full Safewill company page
