What is RunKeeper?
RunKeeper, now part of ASICS, operates a prominent running tracker application designed to empower users in setting and achieving their fitness goals. The platform offers a comprehensive suite of tools, including personalized training plans, guided workouts, and detailed progress insights, catering to a diverse range of running abilities. By fostering a supportive community environment with access to coaches and fellow runners, RunKeeper enhances the overall running experience through shared events and mutual encouragement. The company's core mission is to enable individuals to maximize their running potential and celebrate their fitness milestones.
How much funding has RunKeeper raised?
RunKeeper has raised a total of $12.6M across 3 funding rounds:
Private Equity
$1.1M
Series A
$1.5M
Series B
$10M
Private Equity (2010): $1.1M with participation from LaunchCapital and O'Reilly AlphaTech Ventures
Series A (2010): $1.5M, investors not publicly disclosed
Series B (2011): $10M supported by Spark Capital
Key Investors in RunKeeper
LaunchCapital
LaunchCapital is a venture capital firm dedicated to supporting early-stage entrepreneurs with hands-on assistance, having invested in over 200 companies since its inception in 2008. They provide seed and growth investments, operating across multiple locations in the US.
O'Reilly AlphaTech Ventures
O'Reilly AlphaTech Ventures is associated with O'Reilly, a long-standing provider of technology and business training, knowledge, and insight, delivering learning solutions through a SaaS-based platform to millions of users.
Spark Capital
Spark Capital, founded in 2001 and based in Chennai, India, operates as a full-service investment banking company.
What's next for RunKeeper?
The recent major strategic investment signifies a pivotal moment for RunKeeper, positioning it for accelerated scaling and innovation within the competitive digital health and fitness sector. This capital injection is anticipated to drive enhancements in user engagement, expand the platform's feature set, and potentially broaden its market reach through strategic partnerships or new product development. As RunKeeper continues to integrate with ASICS' broader ecosystem, the focus will likely remain on leveraging data analytics to provide increasingly personalized training experiences and community-driven support, solidifying its role as a leader in the running technology space.
See full RunKeeper company page
