What is Ruby Ribbon?
Ruby Ribbon, operating within the women's intimate wear sector, is redefining comfort and support with its innovative product offerings. The company, previously known as True Embrace, focuses on engineered lift and all-day comfort, aiming to empower women through confidence and authenticity. Their designs blend style and functionality, challenging traditional intimate wear norms. The company's strategic capital raises suggest a strong market position and a clear vision for disrupting the industry through advanced product development and market penetration.
How much funding has Ruby Ribbon raised?
Ruby Ribbon has raised a total of $24M across 6 funding rounds:
Series A
$3.2M
Angel/Seed
$3M
Series B
$8.5M
Series C
$7.5M
Private Equity
$1.4M
Debt
$350K
Series A (2011): $3.2M with participation from Trinity Ventures
Angel/Seed (2012): $3M led by Trinity Ventures
Series B (2013): $8.5M supported by Trinity Ventures and Mohr Davidow Ventures
Series C (2015): $7.5M featuring Trinity Ventures, DBL Partners, and Mohr Davidow Ventures
Private Equity (2018): $1.4M, investors not publicly disclosed
Debt (2020): $350K with participation from PPP
Key Investors in Ruby Ribbon
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality. The firm invests in a diverse range of industries, exemplified by its portfolio that includes companies like Turos, Side, and Markforged. With a commitment to fostering lasting relationships and providing hands-on support, Trinity Ventures focuses on building high-impact businesses. Their approach emphasizes intellectual candor and engagement, making them a valued partner for innovative entrepreneurs.
DBL Partners
DBL Partners accomplish this two-fold return by adhering to a strict investment discipline honed over 40 years of collective venture capital experience while at the same time implementing a proprietary approach to leveraging public sector, university and not-for-profit resources to the benefit of DBL Partners's fund's portfolio companies and to regional environmental and economic development goals. DBL Partners's first fund, the Bay Area Equity Fund I, has successfully implemented this double bottom line investment model in the San Francisco Bay Area. DBL Partners's second fund, the DBL Equity Fund - BAEF II is implementing this investing approach with a larger size and an expanded geographic focus of the Western U.S. DBL Partners Fund III, a $400 Million fund, is one of the largest impact investing funds in the venture capital asset class. DBL Partners's funds make investments in private growth companies with a strong emphasis on investments in Clean Tech as well as investments in Information Technology, Sustainability-Oriented Products and Services, and Healthcare. At the same time that DBL Partners's portfolio companies deliver tangible benefits to the community, such as job creation in low-income neighborhoods and corporate community engagement, their businesses are global in scope and many are international leaders in their fields.
Mohr Davidow Ventures
Moor Davidow Ventures specializes in innovative tools aimed at enhancing productivity and streamlining processes. The company focuses on supporting entrepreneurs who recognize significant market opportunities and are driven to pursue them. They aim to inspire and attract top talent in the industry. Their services are designed for businesses looking to leverage modern solutions for growth and efficiency.
What's next for Ruby Ribbon?
With a substantial total funding amount of $24M and a recent strategic investment of $350K, Ruby Ribbon is well-positioned for accelerated growth and innovation. The company's consistent access to capital, particularly from prominent venture capital firms like Trinity Ventures and DBL Partners, underscores investor confidence in its business model and market potential. Future strategic initiatives are likely to focus on expanding product lines, enhancing direct-to-consumer channels, and further solidifying its brand presence in the global intimate apparel market. The company's trajectory indicates a strong potential for further scaling and market leadership.
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