What is ROXFIT?
ROXFIT offers a comprehensive fitness platform designed to enhance user training and performance. Based in York, UK, the company, co-led by Ben Wilson and Joey Allott, provides features such as detailed race result analysis, an extensive library of workouts, a custom workout builder, and PaceMe, a smartwatch integration for real-time pacing during workouts and races. This hybrid approach caters to both digital fitness enthusiasts and those seeking performance analytics.
How much funding has ROXFIT raised?
ROXFIT has raised a total of $3.6M across 2 funding rounds:
Other Financing Round
$1.1M
Seed
$2.5M
Other Financing Round (2025): $1.1M with participation from DSW Ventures
Seed (2026): $2.5M led by York Angels and DSW Ventures
Key Investors in ROXFIT
DSW Ventures
DSW Ventures is an early-stage venture capital firm based in the UK, focusing on innovative businesses led by talented founders. The firm invests between £100,000 and £3 million in regional start-ups, primarily in the software, spin-outs, and consumer sectors.
York Angels
York Angels is an angel investor network based in York that provides seed capital to startups. The organization consists of successful entrepreneurs, seasoned investors, and subject matter experts dedicated to supporting and accelerating local startups.
What's next for ROXFIT?
With the recent influx of major strategic investment, ROXFIT is poised for accelerated growth. The company's focus on data-driven insights and integrated training tools positions it well within the evolving digital health and fitness sector. Future developments are likely to include enhancements to its platform's analytical capabilities, expansion of its workout content, and further integration with wearable technology to provide a seamless user experience. This funding will be critical in scaling operations and capturing a larger market share.
See full ROXFIT company page
