What is Rowan?
Headquartered in New York, Rowan operates at the intersection of personal care and retail. The company differentiates itself by offering a clinical-grade, safe ear piercing experience delivered by licensed nurses, paired with a curated collection of hypoallergenic jewelry. This hybrid model addresses a long-standing consumer demand for professional, hygienic piercing services that move away from traditional mall-based kiosks. By focusing on the intersection of safety, style, and community, Rowan has effectively transformed a routine service into a premium brand experience, fostering high customer loyalty and repeat engagement within its studio locations.
How much funding has Rowan raised?
Rowan has raised a total of $24M across 2 funding rounds:
Angel/Seed
$4M
Series B
$20M
Angel/Seed (2019): $4M, investors not publicly disclosed
Series B (2021): $20M led by TABLE Management, Goldcrest Capital, Thirty Five Ventures, Beechwood Capital, and Silas Capital
Key Investors in Rowan
Beechwood Capital
Beechwood Capital is a private equity firm focused on investing in growing consumer brands and specialty retail businesses, leveraging deep operational experience to drive significant growth.
Silas Capital
Silas Capital is a growth equity and venture capital firm specializing in the next generation of consumer brands, providing flexible capital and operational expertise to help founders scale.
Thirty Five Ventures
Thirty Five Ventures is a venture capital firm that invests in early-to-growth stage companies, often focusing on consumer-facing brands and technology-enabled services.
What's next for Rowan?
With the infusion of this recent capital, Rowan is well-positioned to accelerate its market penetration and operational scaling. The company is expected to leverage these funds to expand its physical studio presence, enhance its digital retail capabilities, and further solidify its supply chain for hypoallergenic products. As the brand continues to mature, the focus will likely shift toward optimizing unit economics and deepening its brand equity in key urban markets. The strategic backing from experienced consumer-focused investors provides not only the necessary liquidity for growth but also the operational expertise required to navigate the complexities of scaling a service-oriented retail business in a post-pandemic landscape.
See full Rowan company page
