What is Rowan?
Rowan operates at the intersection of professional services and consumer retail, offering a specialized ear piercing experience alongside a curated line of hypoallergenic jewelry. Headquartered in New York, the company leverages a brick-and-mortar studio model to provide a safe, hygienic, and elevated alternative to traditional mall-based piercing services. By focusing on the intersection of wellness and fashion, Rowan has successfully differentiated its brand, appealing to a demographic that values both aesthetic quality and clinical safety standards in their jewelry purchases.
How much funding has Rowan raised?
Rowan has raised a total of $24M across 2 funding rounds:
Angel/Seed
$4M
Series B
$20M
Angel/Seed (2019): $4M, investors not publicly disclosed
Series B (2021): $20M led by Silas Capital, Goldcrest Capital, Thirty Five Ventures, Beechwood Capital, and TABLE Management
Key Investors in Rowan
Silas Capital
Silas Capital is a growth equity and venture capital firm focused on investing in the next generation of consumer brands, providing flexible capital to help entrepreneurs scale their businesses.
Beechwood Capital
Beechwood Capital is a private equity firm focused on investing in growing consumer brands and specialty retail businesses, leveraging deep operational experience to drive significant growth.
Thirty Five Ventures
Thirty Five Ventures is a venture capital firm that partners with early-to-growth stage companies, providing strategic guidance and capital to help brands achieve market leadership.
What's next for Rowan?
With the infusion of this recent capital, Rowan is well-positioned to execute its next phase of strategic development. The company is expected to focus on expanding its physical footprint, potentially entering new urban markets to increase brand visibility and accessibility. Furthermore, the investment will likely support the enhancement of its digital infrastructure and supply chain, ensuring that the brand can maintain its high standards of quality as it scales. As Rowan continues to refine its omnichannel strategy, the focus will remain on deepening customer loyalty and solidifying its status as a premier destination for safe, stylish ear piercing and jewelry products.
See full Rowan company page
