What is Rosaly?
Founded in late 2019 by serial tech entrepreneur Arbia SMITI, Rosaly operates at the intersection of fintech and social impact. The company's core offering is an app designed to improve the financial health of employees by simplifying access to salaries and providing essential financial advice and budget education. For employees, Rosaly offers a buffer against end-of-month financial stress, helping them avoid overdraft fees and costly consumer loans. For businesses, the platform enhances employer branding, boosts employee retention and engagement, and significantly reduces administrative burdens associated with managing internal payment requests. Rosaly's approach positions it as a key player in the evolving landscape of corporate employee benefits and financial wellness solutions.
How much funding has Rosaly raised?
Rosaly has raised a total of $10M across 1 funding round:
Angel/Seed
$10M
Angel/Seed (2022): $10M with participation from The Treasury VC, Haymaker, Fin Venture Capital, Auxxo Beteiligungen, and FJ Labs
Key Investors in Rosaly
Fin Venture Capital
Fin Venture Capital is a global asset management firm specializing in full life cycle investing within B2B FinTech companies across the US, UK, and Europe. They employ a multi-strategy approach, including Pre-Seed, Early Stage, Growth Equity, and Public Equity, with a broad focus across six FinTech sub-sectors. Fin actively supports its portfolio companies through business development, capital formation, and operational guidance.
Auxxo Beteiligungen
Auxxo Female Catalyst Fund is a pre-seed and seed stage investment firm dedicated to supporting female co-founded startups throughout Europe. The fund actively cultivates a supportive community for its founders, promoting personal development and collaboration among its portfolio companies across various sectors.
FJ Labs
FJ Labs operates as an angel investor at a venture scale, with a strategic focus on marketplace and network effect businesses. Having invested in prominent companies like Alibaba and Coupang, they possess the world's largest portfolio of marketplace startups and are committed to backing visionary founders with passion and execution capabilities.
What's next for Rosaly?
The recent major strategic investment signals a pivotal phase for Rosaly, likely enabling the company to accelerate its product development, expand its market reach, and further enhance its technological infrastructure. With a clear focus on employee financial empowerment and a proven model for delivering value to both employees and employers, Rosaly is well-positioned to capitalize on the growing demand for comprehensive financial wellness solutions. Future growth will likely involve deepening its service offerings, forging new strategic partnerships, and potentially exploring international market expansion, solidifying its role as a leader in the fintech for good sector.
See full Rosaly company page
