What is RootsRated?
RootsRated operates as a specialized platform dedicated to connecting individuals and brands through the meticulous curation of original content focused on premier outdoor experiences. These experiences are identified and validated by local outdoor experts and subsequently detailed by professional writers, illuminating unique stories from diverse outdoor communities. The company also engages in providing sponsored content and licensing subscription-based content to prominent brand partners across the outdoor, travel, and healthcare sectors. Notable partners include Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. Established in 2012, RootsRated has rapidly emerged as one of the fastest-growing media platforms within the outdoor industry, leveraging its unique content model for both consumer engagement and B2B revenue streams.
How much funding has RootsRated raised?
RootsRated has raised a total of $1.4M across 1 funding round:
Series A
$1.4M
Series A (2015): $1.4M, investors not publicly disclosed
What's next for RootsRated?
The recent major strategic investment signifies a pivotal moment for RootsRated, likely enabling accelerated growth and market penetration. With a foundation built on expert-curated content and strong brand partnerships, the company is well-positioned to scale its operations. Future initiatives may involve expanding its network of local experts, enhancing its content licensing capabilities, and exploring new digital channels to further solidify its leadership in the outdoor media space. This enterprise-level funding suggests a strategic focus on long-term development and market dominance.
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