What is Roost?
Roost operates as a specialized provider of beautifully crafted home accessories, furniture, and festive decor, distinguished by its focus on authentic, natural materials. The company occupies a unique niche in the lifestyle market, blending modern design aesthetics with meticulous craftsmanship to serve both residential and commercial environments. By prioritizing inspired design, Roost has established itself as a preferred partner for clients seeking unique, high-quality items that elevate interior spaces. Its market position is bolstered by a commitment to aesthetic integrity and a versatile product catalog that appeals to a broad spectrum of design-conscious consumers and professional decorators.
How much funding has Roost raised?
Roost has raised a total of $31.6M across 9 funding rounds:
Angel/Seed
$5.5M
Other Financing Round
$8M
Multiple Rounds
$6.8M
Other Financing Round
$50K
Series B
$10.4M
Debt
$350K
Debt
$492K
Angel/Seed (2007): $5.5M with participation from The Cross Country Group, General Catalyst, and Geolo Capital
Other Financing Round (2008): $8M led by Geolo Capital, Shasta Ventures, General Catalyst, and The Cross Country Group
Series A (2015): $5.5M supported by USAA, DCM Ventures, and RPM Ventures
Other Financing Round (2015): $125K featuring 500.com
Other Financing Round (2015): $1.2M backed by Kelly Perdew, 500.com, and Allen Kronstadt
Other Financing Round (2016): $50K with participation from StreetEdge Capital
Series B (2017): $10.4M led by Fosun
Debt (2020): $350K supported by PPP
Debt (2021): $492K featuring PPP
Key Investors in Roost
General Catalyst
A venture capital firm focused on identifying and supporting transformational business opportunities across multiple sectors and stages, providing strategic capital to reshape industries.
USAA
A diversified financial services organization that specializes in providing banking, insurance, and investment products, with a deep commitment to serving the U.S. military community.
DCM Ventures
A market-leading investment firm that provides comprehensive advertising and audience insight services, helping brands maximize their market value and engagement.
What's next for Roost?
With the recent influx of $492K, Roost is well-positioned to accelerate its strategic initiatives, focusing on product innovation and market expansion. The company is expected to leverage this capital to deepen its penetration into the commercial design space while maintaining the artisanal quality that defines its brand identity. As Roost moves into its next phase of development, the focus will likely shift toward optimizing operational efficiencies and scaling its distribution networks to meet rising demand for premium, natural-material home goods. The backing from a diverse group of institutional investors provides the necessary foundation for sustained long-term growth and market leadership.
See full Roost company page
