What is Roost?
Roost specializes in the creation of beautifully crafted products using authentic, natural materials. Their diverse product line includes home accessories, furniture, festive holiday decor, and jewelry, all characterized by modern designs and meticulous attention to detail. These offerings are suitable for a variety of home, retail, and commercial environments, reflecting the company's dedication to inspired design and quality craftsmanship. Roost aims to serve clients seeking unique and stylish items to enhance their living and working spaces.
How much funding has Roost raised?
Roost has raised a total of $31.6M across 9 funding rounds:
Angel/Seed
$5.5M
Other Financing Round
$8M
Multiple Rounds
$6.8M
Other Financing Round
$50K
Series B
$10.4M
Debt
$350K
Debt
$492K
Angel/Seed (2007): $5.5M with participation from The Cross Country Group, General Catalyst, and Geolo Capital
Other Financing Round (2008): $8M led by The Cross Country Group, Shasta Ventures, General Catalyst, and Geolo Capital
Series A (2015): $5.5M supported by USAA, RPM Ventures, and DCM Ventures
Other Financing Round (2015): $125K featuring 500.com
Other Financing Round (2015): $1.2M backed by 500.com, Allen Kronstadt, and Kelly Perdew
Other Financing Round (2016): $50K with participation from StreetEdge Capital
Series B (2017): $10.4M led by Fosun
Debt (2020): $350K supported by PPP
Debt (2021): $492K featuring PPP
Key Investors in Roost
General Catalyst
General Catalyst is a venture capital firm that backs entrepreneurs and management teams with ambitious visions across technology, healthcare, financial services, and enterprise software. They provide strategic capital and operational support to accelerate growth and build enduring enterprises.
Geolo Capital
Geolo Capital is a private equity investment group focused on hospitality and multi-family real estate, investing in and partnering with businesses for complex development projects and consumer-facing lifestyle brands.
DCM Ventures
DCM Ventures is a venture capital firm that invests in early-stage technology companies. They focus on identifying and supporting disruptive innovations and high-growth potential startups across various sectors.
What's next for Roost?
The recent major strategic investment indicates a pivotal phase for Roost, likely focused on scaling operations, expanding market reach, and potentially innovating its product lines. Given the enterprise-level context of its total funding, Roost appears poised for significant growth, possibly exploring new distribution channels or enhancing its digital presence. Future developments may involve strategic partnerships or further product diversification to solidify its market leadership in the home goods and decor sector.
See full Roost company page
