What is Roost?
Roost specializes in the creation of beautifully crafted products using authentic, natural materials. Their diverse product line includes home accessories, furniture, festive holiday decor, and jewelry, all characterized by modern designs and meticulous attention to detail. These offerings are suitable for a variety of home, retail, and commercial environments, reflecting the company's dedication to inspired design and quality craftsmanship. Roost aims to serve clients seeking unique and stylish items to enhance their living and working spaces.
How much funding has Roost raised?
Roost has raised a total of $31.6M across 9 funding rounds:
Angel/Seed
$5.5M
Other Financing Round
$8M
Multiple Rounds
$6.8M
Other Financing Round
$50K
Series B
$10.4M
Debt
$350K
Debt
$492K
Angel/Seed (2007): $5.5M with participation from General Catalyst, The Cross Country Group, and Geolo Capital
Other Financing Round (2008): $8M led by General Catalyst, The Cross Country Group, Geolo Capital, and Shasta Ventures
Series A (2015): $5.5M supported by RPM Ventures, USAA, and DCM Ventures
Other Financing Round (2015): $125K featuring 500.com
Other Financing Round (2015): $1.2M backed by Kelly Perdew, 500.com, and Allen Kronstadt
Other Financing Round (2016): $50K with participation from StreetEdge Capital
Series B (2017): $10.4M led by Fosun
Debt (2020): $350K supported by PPP
Debt (2021): $492K featuring PPP
Key Investors in Roost
General Catalyst
General Catalyst is a venture capital firm that identifies and supports transformational business opportunities across multiple sectors and stages, backing entrepreneurs with ambitious visions.
Geolo Capital
Geolo Capital is a private equity investment group focused on hospitality and multi-family real estate, investing in and partnering with businesses for complex development projects.
Fosun
Fosun International is a technology-driven consumer group based in Shanghai, China, with operations spanning pharmaceuticals, travel/leisure, and finance.
What's next for Roost?
The recent major strategic investment indicates Roost is poised for significant scaling and market expansion. This influx of capital will likely fuel further product development, enhance manufacturing capabilities, and broaden distribution channels. The company's focus on quality craftsmanship and natural materials positions it well to capitalize on growing consumer demand for sustainable and aesthetically pleasing home goods and decor.
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