What is Roofr?
Founded in 2016 by a third-generation roofer, Roofr operates as an all-in-one sales toolbox designed specifically for roofing contractors. The platform addresses long-standing inefficiencies in the construction trade by integrating aerial imagery, automated estimation, and digital proposal management into a single, cohesive workflow. By enabling contractors to generate accurate reports and secure e-signatures in minutes, Roofr effectively bridges the gap between traditional manual labor and modern digital transformation.
The company occupies a unique position in the ConTech landscape, focusing on vertical-specific software that drives tangible ROI for small-to-medium enterprises. Its market position is bolstered by a deep understanding of the roofing lifecycle, allowing it to provide high-value features that directly impact the bottom line of its users.
How much funding has Roofr raised?
Roofr has raised a total of $43.8M across 4 funding rounds:
Angel/Seed
$4M
Other Financing Round
$4.3M
Series A
$12M
Other Financing Round
$23.5M
Angel/Seed (2019): $4M, investors not publicly disclosed
Other Financing Round (2021): $4.3M led by Avidbank, Bullpen Capital, and Crosslink Capital
Series A (2022): $12M supported by Vertical Venture Partners, Interplay, Crosslink Capital, Bullpen Capital, and K5 Global
Other Financing Round (2023): $23.5M featuring Bullpen Capital, ABC Supply, and Vertical Venture Partners
Key Investors in Roofr
Bullpen Capital
Bullpen Capital is a venture capital fund that specializes in investing post-seed capital into early-stage companies, focusing on businesses that have identified a strong product-market fit.
Vertical Venture Partners
Vertical Venture Partners is an early-stage venture capital firm that focuses on investing in enterprise technology companies targeting specific vertical markets, including the roofing and construction sectors.
Crosslink Capital
Crosslink Capital is an investment firm that partners with ambitious early-stage founders to build category-defining companies, leveraging a proprietary network to support portfolio growth.
What's next for Roofr?
Looking ahead, Roofr is poised to leverage its recent capital to deepen its market penetration and refine its product ecosystem. The strategic focus will likely center on enhancing the precision of its aerial measurement capabilities and expanding its integration network with other construction management tools. As the company transitions through its current growth phase, the emphasis remains on scaling its sales infrastructure and maintaining its competitive edge in the enterprise software market.
The continued support from institutional backers suggests a clear path toward long-term sustainability and potential market leadership. By maintaining its focus on user-centric design and operational efficiency, Roofr is well-positioned to define the next generation of digital roofing solutions.
