What is ROKT?
Rokt is a global ecommerce technology company that provides software solutions designed to make online transactions more relevant and personalized at the moment of purchase. Its platform uses data and machine learning to help businesses increase revenue, acquire customers, and enhance engagement by delivering targeted offers during checkout experiences. The company partners with major brands worldwide, supporting large scale transaction volumes while focusing on optimizing customer interactions and driving measurable commercial outcomes. Rokt's technology is crucial for businesses aiming to enhance customer engagement and drive revenue through data-driven personalization at the point of sale.
How much funding has ROKT raised?
ROKT has raised a total of $537.7M across 7 funding rounds:
Series A
$8M
Series B
$26M
Series C
$48M
Debt
$1M
Series D
$80M
Series E
$325M
Private Equity
$49.7M
Series A (2013): $8M with participation from John Ho, Greg Roebuck, Square Peg Capital, and Lachlan Murdoch
Series B (2017): $26M led by Moelis Australia Asset Management, John Ho, Square Peg Capital, Lachlan Murdoch, Greg Roebuck, and Time Inc.
Series C (2019): $48M supported by TDM Growth Partners
Debt (2020): $1M featuring PPP
Series D (2020): $80M backed by Square Peg, Lachlan Murdoch, and TDM Growth Partners
Series E (2021): $325M with participation from Tiger Global Management, Wellington Management, Pavilion Capital, Whale Rock Capital Management, and Square Peg
Private Equity (2025): $49.7M, investors not publicly disclosed
Key Investors in ROKT
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets, known for its significant investments in technology companies.
Wellington Management
Wellington Management is a global, independent investment management firm providing tailored investment solutions across various asset classes.
Pavilion Capital
Pavilion Capital Partners is a growth-oriented private equity investor focused on fast-growing companies, providing capital and strategic support.
What's next for ROKT?
With substantial enterprise-level backing, ROKT is strategically positioned for accelerated growth and market penetration. The recent major strategic investment signals confidence from its investors in the company's ability to scale its innovative ecommerce solutions. Future developments are likely to focus on expanding its global reach, enhancing its AI-driven personalization capabilities, and forging new partnerships with leading online retailers. This capital infusion will empower ROKT to further solidify its role as a key player in optimizing online transaction experiences and driving significant commercial outcomes for its clients.
See full ROKT company page
