What is ROKT?
Rokt is a global e-commerce technology company that provides software solutions designed to make online transactions more relevant and personalized at the moment of purchase. Its platform leverages data and machine learning to assist businesses in increasing revenue, acquiring customers, and enhancing engagement by delivering targeted offers during checkout experiences. The company collaborates with major brands worldwide, supporting substantial transaction volumes while focusing on optimizing customer interactions and driving measurable commercial outcomes. This strategic focus positions ROKT as a key player in enhancing the online shopping journey.
How much funding has ROKT raised?
ROKT has raised a total of $537.7M across 7 funding rounds:
Series A
$8M
Series B
$26M
Series C
$48M
Debt
$1M
Series D
$80M
Series E
$325M
Private Equity
$49.7M
Series A (2013): $8M with participation from Square Peg Capital, John Ho, Lachlan Murdoch, and Greg Roebuck
Series B (2017): $26M led by Time Inc., Greg Roebuck, Moelis Australia Asset Management, John Ho, Lachlan Murdoch, and Square Peg Capital
Series C (2019): $48M supported by TDM Growth Partners
Debt (2020): $1M featuring PPP
Series D (2020): $80M backed by TDM Growth Partners, Square Peg, and Lachlan Murdoch
Series E (2021): $325M with participation from Tiger Global Management, Wellington Management, Pavilion Capital, Square Peg, and Whale Rock Capital Management
Private Equity (2025): $49.7M, investors not publicly disclosed
Key Investors in ROKT
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Wellington Management
Wellington Management Company, LLP is a global, independent investment management firm based in Boston, Massachusetts. It provides institutional clients with portfolio management, research, and tailored investment solutions across equities, fixed income, multi-asset, and alternative strategies.
Square Peg
Square Peg is a venture capital firm that invests in emerging technology companies across the internet economy in Australia and New Zealand, Southeast Asia, and Israel.
What's next for ROKT?
The substantial enterprise-level funding and recent strategic investment indicate ROKT is in a significant scaling phase, likely focusing on expanding its technological capabilities and global reach. Future initiatives may include deeper integration with partner platforms, enhanced AI-driven personalization features, and strategic acquisitions to bolster its market presence. The company's trajectory suggests a continued emphasis on optimizing e-commerce checkout experiences and driving measurable value for its extensive network of global brand partners.
See full ROKT company page
