What is ROKT?
ROKT operates as a global ecommerce technology firm, specializing in software solutions that enhance the relevance and personalization of online transactions. By leveraging proprietary machine learning algorithms, the platform enables businesses to deliver targeted offers at the critical moment of purchase. This capability not only drives incremental revenue but also facilitates customer acquisition and deepens engagement across large-scale transaction volumes. As a leader in the checkout experience space, ROKT provides the infrastructure necessary for brands to transform static transactions into dynamic, personalized interactions that yield measurable commercial outcomes.
How much funding has ROKT raised?
ROKT has raised a total of $537.7M across 7 funding rounds:
Series A
$8M
Series B
$26M
Series C
$48M
Debt
$1M
Series D
$80M
Series E
$325M
Private Equity
$49.7M
Series A (2013): $8M with participation from Greg Roebuck, John Ho, Square Peg Capital, and Lachlan Murdoch
Series B (2017): $26M led by Moelis Australia Asset Management, Greg Roebuck, John Ho, Square Peg Capital, Lachlan Murdoch, and Time Inc.
Series C (2019): $48M supported by TDM Growth Partners
Debt (2020): $1M featuring PPP
Series D (2020): $80M backed by TDM Growth Partners, Square Peg, and Lachlan Murdoch
Series E (2021): $325M with participation from Tiger Global Management, Wellington Management, Pavilion Capital, Square Peg, and Whale Rock Capital Management
Private Equity (2025): $49.7M, investors not publicly disclosed
Key Investors in ROKT
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Wellington Management
Wellington Management Company, LLP is a global, independent investment management firm based in Boston, Massachusetts. It provides institutional clients with portfolio management, research, and tailored investment solutions across equities, fixed income, multi-asset, and alternative strategies.
Pavilion Capital
Pavilion Capital Partners is a growth-oriented private equity investor providing capital and strategic support to fast-growing companies in the United States and Asia, with a focus on industries driven by technology and globalization.
What's next for ROKT?
With the support of its latest $49.7M investment, ROKT is poised to scale its enterprise-level operations and deepen its technological moat. The company is expected to focus on expanding its global footprint and enhancing its machine learning capabilities to further refine the precision of its checkout personalization engine. As the digital commerce landscape continues to prioritize high-conversion, data-centric experiences, ROKT is well-positioned to capitalize on the increasing demand for intelligent, transaction-based marketing tools. Future strategic initiatives will likely involve deepening partnerships with major global retailers and exploring new verticals where transaction-level personalization can drive significant competitive advantages.
See full ROKT company page
