What is ROKT?
ROKT operates at the intersection of ecommerce optimization and data-driven personalization. The company provides a sophisticated software platform that integrates directly into the online checkout process, enabling merchants to deliver highly relevant, targeted offers to consumers at the precise moment of purchase. By utilizing proprietary machine learning algorithms, ROKT helps businesses drive incremental revenue, improve customer acquisition efficiency, and foster deeper engagement. Its market position is defined by its ability to handle large-scale transaction volumes while maintaining a seamless user experience, making it an essential partner for enterprises looking to convert passive traffic into active, high-value customer interactions.
How much funding has ROKT raised?
ROKT has raised a total of $537.7M across 7 funding rounds:
Series A
$8M
Series B
$26M
Series C
$48M
Debt
$1M
Series D
$80M
Series E
$325M
Stock/Share Issuance
$49.7M
Series A (2013): $8M with participation from Square Peg Capital, Greg Roebuck, Lachlan Murdoch, and John Ho
Series B (2017): $26M led by Square Peg Capital, Greg Roebuck, Moelis Australia Asset Management, John Ho, Time Inc., and Lachlan Murdoch
Series C (2019): $48M supported by TDM Growth Partners
Debt (2020): $1M featuring PPP
Series D (2020): $80M backed by Lachlan Murdoch, Square Peg, and TDM Growth Partners
Series E (2021): $325M with participation from Wellington Management, Pavilion Capital, Square Peg, Tiger Global Management, and Whale Rock Capital Management
Stock/Share Issuance (2025): $49.7M, investors not publicly disclosed
Key Investors in ROKT
Square Peg
Square Peg is a venture capital firm that invests in emerging technology companies across the internet economy in Australia and New Zealand, Southeast Asia, and Israel.
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Whale Rock Capital Management
Whale Rock Capital Management LLC is an investment adviser based in Boston, Massachusetts. Since inception in 2006, Whale Rock has invested globally with a focus on the technology, media and telecom sectors.
What's next for ROKT?
With the successful completion of this major enterprise-level funding round, ROKT is well-positioned to accelerate its global expansion and deepen its technological moat. The company is expected to prioritize the scaling of its personalization engine, potentially integrating more complex predictive analytics to further refine the relevance of its checkout-based offers. As the ecommerce sector continues to evolve toward hyper-personalization, ROKT's strategic focus will likely remain on enhancing its partner ecosystem and expanding its footprint across new international markets. This capital injection provides the necessary runway to sustain innovation, support large-scale enterprise deployments, and maintain its leadership in the ecommerce technology space.
See full ROKT company page
