What is Roes?
Roes operates as the software division of SoftWorks Systems, delivering an end-to-end technological framework that empowers professional photo labs to manage complex production workflows. The company's product portfolio, which includes ROES Desktop, ROES Web, and the ROES Server, offers a seamless interface for labs to control product catalogs, pricing, and customer experiences without the burden of sales commissions. By facilitating connectivity between over 200 global labs and their clientele, Roes serves as the critical middleware that bridges the gap between consumer-facing ordering portals and back-end production systems. Its architecture is designed for scalability, supporting operations ranging from boutique studios to large-scale enterprises processing significant annual revenue.
How much funding has Roes raised?
Roes has raised a total of $116K across 1 funding round:
Debt
$116K
Debt (2021): $116K with participation from PPP
Key Investors in Roes
PPP
Public-Private Partnership
What's next for Roes?
With this recent capital infusion, Roes is well-positioned to accelerate its strategic roadmap, focusing on the expansion of its ROES Web and API capabilities. As the professional imaging sector shifts toward more integrated, cloud-native workflows, the company is expected to leverage these funds to enhance its server-side production tools and further refine its user interface. By maintaining its unique value proposition—specifically the absence of percentage-based sales commissions—Roes is poised to capture additional market share from legacy production systems. Future growth will likely center on deepening its global footprint and integrating advanced automation features that allow labs to maintain total control over their brand identity and operational efficiency in an increasingly competitive digital landscape.
See full Roes company page
