What is Ritual?
Founded in 2016 and based in Los Angeles, California, Ritual operates as a direct-to-consumer e-commerce platform focused on providing high-quality multivitamin supplements. The company aims to disrupt the traditional supplement market by offering transparently sourced ingredients and scientifically backed formulations. Ritual's approach targets health-conscious consumers seeking convenient and reliable wellness solutions, positioning it within the rapidly growing digital health and personalized nutrition landscape.
How much funding has Ritual raised?
Ritual has raised a total of $152.5M across 5 funding rounds:
Angel/Seed
$3.5M
Series A
$10.5M
Other Financing Round
$43.5M
Series C
$70M
Series B
$25M
Angel/Seed (2016): $3.5M with participation from Upfront Ventures, Forerunner Ventures, Rivet Ventures, and NEA
Series A (2017): $10.5M led by Upfront Ventures, Forerunner Ventures, Norwest Venture Partners, and Founders Fund
Other Financing Round (2017): $43.5M supported by Golden Venture Partners, Mantella Venture Partners, Insight Venture Partners, Mistral Venture Partners, and Greylock Partners
Series C (2018): $70M featuring Mistral Venture Partners and Georgian
Series B (2019): $25M backed by Lisa Wu, Brian Singerman, and Kirsten Green
Key Investors in Ritual
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior. They focus on identifying emerging technology trends and consumer demands to invest in innovative startups.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
Founders Fund
Founders Fund invests in the world's most important and valuable companies across all geographies, sectors and stages. The firm's partners have been founders and early funders of companies including PayPal, SpaceX, Palantir, Anduril, Airbnb, Stripe and Facebook.
What's next for Ritual?
The recent major strategic investment in Ritual suggests a focus on scaling operations, expanding product lines, and enhancing its digital marketing efforts. With substantial backing, the company is poised to further solidify its market presence and potentially explore new distribution channels or international markets. This infusion of capital will likely fuel innovation in product development and customer acquisition, reinforcing Ritual's competitive edge in the burgeoning health-tech and e-commerce industries.
See full Ritual company page
