What is Rhone?
Founded in 2014, Rhone addresses a gap in the activewear sector by offering high-performance apparel specifically designed for men. The brand emphasizes a blend of aesthetic appeal, comfort, and functionality, positioning its products as suitable for a wide range of activities. Rhone's distribution strategy includes placement in prominent fitness establishments like Equinox and Barry's Bootcamp, as well as select retail partners such as Nordstrom, REI, and JackRabbit, and the Peloton Studios, indicating a strong retail presence and brand integration.
How much funding has Rhone raised?
Rhone has raised a total of $27.5M across 5 funding rounds:
Debt
$660K
Private Equity
$7.8M
Series A
$5M
Debt
$1.8M
Private Equity
$12.2M
Debt (2013): $660K, investors not publicly disclosed
Private Equity (2015): $7.8M, investors not publicly disclosed
Series A (2015): $5M supported by M3 Ventures
Debt (2016): $1.8M, investors not publicly disclosed
Private Equity (2017): $12.2M, investors not publicly disclosed
Key Investors in Rhone
M3 Ventures
M3 Ventures is an Angel Investment and Consulting Firm that provides funding and expertise to entrepreneurs in various high-tech sectors, acting as 'Angels with a creative touch' to incubate start-ups.
What's next for Rhone?
The substantial enterprise-level funding and recent strategic investment suggest Rhone is poised for significant expansion. This capital infusion will likely fuel initiatives such as product line diversification, enhanced marketing efforts to broaden brand awareness, and potential international market penetration. The company's focus on men's activewear, coupled with strategic retail partnerships, positions it for continued growth and market share acquisition in the dynamic athleisure industry.
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