What is Rhone?
Founded in 2014, Rhone occupies a distinct niche in the performance apparel industry, specifically targeting the void between mass-market retailers and high-end yoga-centric brands. By engineering technical garments that prioritize both aesthetic appeal and functional performance, the company has successfully integrated its products into high-traffic fitness environments, including Equinox and Barry's Bootcamp. This strategic placement, alongside partnerships with major retailers like Nordstrom and REI, positions Rhone as a lifestyle brand that bridges the gap between professional attire and athletic performance gear. The company's growth trajectory is defined by its focus on the modern male consumer who demands versatility and durability in their wardrobe.
How much funding has Rhone raised?
Rhone has raised a total of $27.5M across 5 funding rounds:
Debt
$660K
Private Equity
$7.8M
Series A
$5M
Debt
$1.8M
Private Equity
$12.2M
Debt (2013): $660K, investors not publicly disclosed
Private Equity (2015): $7.8M, investors not publicly disclosed
Series A (2015): $5M supported by M3 Ventures
Debt (2016): $1.8M, investors not publicly disclosed
Private Equity (2017): $12.2M, investors not publicly disclosed
Key Investors in Rhone
M3 Ventures
M3 Ventures operates as an angel investment and consulting firm that provides both capital and operational expertise to entrepreneurs, focusing on high-tech sectors and creative incubation.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Rhone?
Following the recent major strategic investment, Rhone is well-positioned to accelerate its omnichannel distribution strategy and deepen its penetration into the premium activewear market. The capital infusion provides the necessary liquidity to optimize supply chain efficiencies and potentially expand its footprint in both physical retail and digital direct-to-consumer channels. As the brand continues to scale, the focus will likely shift toward sustaining its premium positioning while exploring new product categories that align with its core engineering-first philosophy. By leveraging its established presence in elite fitness studios, Rhone is poised to maintain its competitive advantage against legacy athletic brands and emerging boutique competitors alike.
See full Rhone company page
